Shopper marketing and the role of in-store marketing
In: Review of marketing research 11
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In: Review of marketing research 11
"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--
In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Amo
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 21, Heft 3, S. 453
ISSN: 1537-5277
Intro -- RETAILING MANAGEMENT -- Title page -- Copyright -- Dedication -- About the authors -- Preface -- Connect -- Acknowledgments -- Brief contents -- Contents -- Half Title -- Section 1 -- Chapter 1: Introduction to the World of Retailing -- Chapter 2: Types of Retailers -- Chapter 3: Digital Retailing -- Chapter 4: Multichannel and Omnichannel Retailing -- Chapter 5: Consumer Behavior -- Section 2 -- Chapter 6: Retail Market Strategy -- Chapter 7: Financial Strategy -- Chapter 8: Retail Locations -- Chapter 9: Retail Site Location -- Chapter 10: Information Systems and Supply Chain Management -- Chapter 11: Customer Relationship Management -- Section 3 -- Chapter 12: Managing the Merchandise Planning Process -- Chapter 13: Buying Merchandise -- Chapter 14: Retail Pricing -- Chapter 15: Retail Communication Mix -- Section 4 -- Chapter 16: Human Resources and Managing the Store -- Chapter 17: Store Layout, Design, and Visual Merchandising -- Chapter 18: Customer Service -- Section 5 -- Glossary -- Company Index -- Name Index -- Subject Index.
In: Journal of service research, Band 26, Heft 4, S. 479-492
ISSN: 1552-7379
When Journal of Service Research (JSR) completed its fifth lustrum in 2022, it offered an ideal opportunity to celebrate the present, review the past, and look forward to the service research community's future. In reference to JSR's specific aims to be rigorous, multidisciplinary, managerially relevant, and impactful, the current mixed-method study examines its evolution, thereby offering guidance for further research in the service domain. A newly identified, underlying topical structure embeds 15 research themes; it also reveals increasing disciplinarity among JSR publications' theoretical roots, affirming the multidisciplinary focus the journal has achieved. Regarding academic impact, JSR accounts for around one-eighth (12.4%) of the service articles but nearly one-third of citations (30.0%) in the service domain. Similarly, in terms of practical impact, with a share of approximately 24.0% in the service articles that received media coverage, JSR publications are responsible for around 37.1% of the service domain's media mentions. To increase these impacts, service scholars can use the insights generated herein to identify and pursue trajectories that warrant additional exploration.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 23, Heft 2, S. 148
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 21, Heft 1, S. 145
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 38, Heft 4, S. 763-773
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 33, Heft 1, S. 115-122
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 18, Heft 4, S. 452
ISSN: 1537-5277
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 31, Heft 4, S. 332-337
ISSN: 1839-3349
This research examines how retailers convey messages to target customers and facilitate purchase decisions in physical settings. To establish a clear organizing framework for communications in physical settings, the current article examines both how and why retailers communicate with customers. Specifically, the authors address "how" questions from the perspective of whether messages are static or dynamic and "why" questions according to whether the communication is inspirational or informative.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 1, S. 146-153
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 19, Heft 1, S. 52
ISSN: 1537-5277