Excellence in public relations and communication management
In: Communication textbook series
In: Public relations
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In: Communication textbook series
In: Public relations
In: Journalism monographs 46
In: Journal of international affairs, Band 47, Heft 1, S. 137-162
ISSN: 0022-197X
World Affairs Online
In: Journalism quarterly, Band 60, Heft 4, S. 603-614
In: Communication research, Band 9, Heft 2, S. 163-200
ISSN: 1552-3810
A situational theory of the behavior of organizational publics is expanded conceptually to explain the occurrence of cognitive, attitudinal, and behavioral effects of communication behavior as well as the occurrence of communication behavior itself. The expanded theory explains when publics in an organization's environment will become active and interpenetrate the organization. The theory also provides a situational, teleological explanation of the attitude-behavior relationship. In this study, the theory is used to identify publics that arise from corporate "public affairs" issues. Publics are found that are consistent with those found in other studies of publics.
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 58, Heft 2, S. 316-317
ISSN: 0196-3031, 0022-5533
In: Journalism quarterly, Band 56, Heft 2, S. 248-261
In: Journalism quarterly, Band 55, Heft 1, S. 109-124
In: Journalism quarterly, Band 53, Heft 2, S. 252-286
Results of series of exercises suggest that interaction of three dimensions—problem recognition, existence of constraints and level of involvement—explain behavior.
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 53, Heft 2, S. 252-263
ISSN: 0196-3031, 0022-5533
In: Communication research, Band 2, Heft 2, S. 99-136
ISSN: 1552-3810
A unified theory of organizational communication is presented which explains the variety of communication behaviors with which organizations must deal, including internal communication, internal-external communication, and interorganizational communication. The theory is developed from the concepts of system openness, structural constraints, and synchronic and diachronic communication. Application of the theory is demonstrated with data from five separate studies of employee communications, communication with consumers, organization-clientele communication in a community development agency, total organizational communication, and communication between organized interest groups.
In: Journalism quarterly, Band 51, Heft 3, S. 387-399
Style of story found to be less important than whether content is perceived as relevant in determining whether or not reader would stop to think about it.
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 51, Heft 3, S. 387-399
ISSN: 0196-3031, 0022-5533
In: Economic Development and Cultural Change, Band 19, Heft 4, S. 580-597
ISSN: 1539-2988
In: Inter-American economic affairs, Band 23, S. 3-23
ISSN: 0020-4943