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"This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk."--

AbstractThe aim of this study is to analyze whether disvalues—that is, undesirable traits and emotions that have a negative impact on the individual and are reflected in the Seven Deadly Sins (anger, envy, gluttony, greed, lust, pride, and sloth) and the Dark Triad traits (narcissism, machiavellianism, and psychopathy)—have a predictive power for pathological and uncontrollable shopping behavior (compulsive shopping). Two studies were conducted on as many consumer samples to examine the relationship between disvalues and compulsive shopping behavior and the influence of personality traits on this relationship. The results of Study 1 confirmed that anger, envy, gluttony, and pride, as well as psychopathy directly influence compulsive shopping behavior. In addition, two types of consumers were identified: those who are guided by values (Sober and Light consumers) and those who are guided by disvalues (Vicious and Dark consumers). Only the latter exhibit a high levels of compulsive shopping behavior. Study 2 found that personality traits (in terms of the Big Five factors) moderate the relationship between disvalues and compulsive shopping behavior. More specifically, this relationship is negatively moderated by conscientiousness and agreeableness, and positively moderated by neuroticism.

This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hypocrisy—composed of three dimensions, called "ambiguity," "slyness," and "deceit"—has good psychometric properties, and that age‐related differences when measuring political hypocrisy do exist (young voters show a greater awareness of the hypocritical behavior held by politicians). Furthermore, results suggest that the perception of political hypocrisy may vary according both to voters' political orientation and voting intention.

AbstractDuring the last five decades, a number of studies have attempted to draw from psychoanalytic theory to examine the relationship between evacuation disorders and a person's character. According to Freud's original conceptualization, early or harsh toilet training leads children to develop an anal retentive personality, characterized by the tendency to control their bowels as well as their material possessions; by contrast, liberal toilet training leads children to develop an anal expulsive personality, characterized by the tendency to excessively relieve faeces, as well as be being careless, messy, and inclined to dispose of old products and buy new ones. Although toilet training may not be responsible, these sets of traits do cohere. To empirically examine these hypotheses, we studied the personality traits and consumption habits of people suffering from different bowel disorders. By means of semistructured interviews, we analysed the personality characteristics, sociodemographic backgrounds, and peculiar consumption habits of people suffering from constipation and diarrhoeic syndromes. The results show that constipated people tend to be obstinate, excessively concerned with hygiene, and inclined toward retaining possessions, whereas diarrhoeic people tend to be careless, disorganized, and disposed to share their possessions with others. We discuss the theoretical and practical implications of these results and indicate avenues for future research.