Die folgenden Links führen aus den jeweiligen lokalen Bibliotheken zum Volltext:
Alternativ können Sie versuchen, selbst über Ihren lokalen Bibliothekskatalog auf das gewünschte Dokument zuzugreifen.
Bei Zugriffsproblemen kontaktieren Sie uns gern.
79 Ergebnisse
Sortierung:
"This volume places the spotlight on the role played by different media and communications systems on informing the public about the pandemic, shaping their views about what was happening, and contributing to behavioural compliances with pandemic-related restrictions"--
This book examines research and relevant theory on the role of mobile phones in the lives of children and young people, how these technologies are used for different applications, the effects that mobile phones have on young people, and the challenges of regulating and controlling the technology and its use
Where do women currently stand in the corporate world? -- Why do fewer leadership opportunities go to women? -- Are women built for leadership? -- Can women possibly be good at business? -- How do women stack up against men? -- What specific business benefits do women leaders bring? -- Are things getting better for women? -- How can more opportunities be created for women? -- What can women do to help themselves? -- Index
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children
In: Routledge studies in marketing 2
Intro -- Contents -- List of Tables -- Chapter 1: What are the Concerns about Food Advertising? -- Introduction -- The Fundamental Health Problem -- Food Has Become More than Just Nourishment -- The Food Marketing Factor -- Overweight and Obesity Issues -- Drive for a Solution -- Identifying Factors Linked to Poor Food Choices -- Tackling Declines in Childhood Health -- Foods, Ingredients, Tastes and the Regulation of Health -- Which Factors Influence Children's Food Choices? -- The Role Played by Food Marketing -- Global Pressure for Food Marketing Control -- Closing Remarks -- This Book -- References -- Chapter 2: What is the Balance of Evidence for the Effects of Food Advertising? -- Food Advertising: An Evolving Challenge -- Major Research Literature Reviews: Europe -- The UK MAFF Review -- The Stirling/Strathclyde Group -- Advertising Industry Response to Stirling/Strathclyde Group -- Reviews Sponsored by the Office of Communications, UK -- Advertising Regulator Review, UK -- Evidence from North America -- Institute of Medicine Review -- The Berkeley Review -- A Canadian Review -- A European Review -- Conclusions -- References -- Chapter 3: What is the Potential for Exposure to Food Advertising? -- Multiple Marketing Channels -- Television Food Advertising -- Amount of Food Advertising -- International Studies -- USA -- UK -- Australia and New Zealand -- Nutritional Content of Advertised Food Products -- North America -- UK -- Australia and New Zealand -- Food Marketing in Print Media -- Exposure to Outdoor and In-Location Food Marketing -- Exposure to Food Marketing Online -- Food Marketing in the Developing World -- From Potential to Actual Exposure to Food Advertising -- Conclusion -- References -- Chapter 4: Food Advertising: Informative, Misleading or Deceptive? -- Food Advertising, Sugar Visibility and Children -- Problematic Themes.
This book is an academic work which reviews and critiques the research literature concerning violent games and their alleged effects on players. It examines the debates about the potential effects of these games and the divisions between scholars working in the field. It places the research on violent video games in the longer historical context of scholarly work on media violence. It examines research from around the world on the nature of video games and their effects. It provides a critique of relevant theories of media violence effects and in particular theories developed within the older media violence literature and then considers how useful this and newer scholarly work might be for policy-makers and regulators. The book identifies where gaps exist in the extent literature and where future research attention might be directed. Barrie Gunter is Emeritus Professor at the Department of Media and Communication, University of Leicester. He is a psychologist by training who worked initially in the broadcasting sector as an audience researcher before switching to the academic world. Media violence has been one of his key areas of interest
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented.
In: Routledge library editions
In: Consumer behaviour 5