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Environmental awareness and concern for the natural environment determine purchasing habits, forming sustainable consumption patterns, motivating the population to prefer ecological goods and services. This issue is especially relevant for young people since they will be the consumers of the future, and the progress of humanity in achieving Sustainable Development Goals depends to a large extent on the sustainability and eco-orientation of their consumer behaviour. The article aims to determine the factors that influence the sustainable consumer behavior of young people. The basis of the study was the results of a survey of 89 young people (aged 20 to 36 years, almost half of whom are 23 to 26 years old) in the city of Jaipur (India, the capital of the state of Rajasthan), which is a rapidly growing urban center, so the problems of urban development here are typical of many rapidly developing cities around the world." The questionnaire consists of 34 questions, of which 27 are aimed at determining the determinants of sustainable consumer behavior, and seven are aimed at evaluating the most sustainable consumer behavior. A five-point Likert scale was used for evaluation. Partial Least Squares Structural Equation Modeling (PLS-SEM), which helps to identify the relationships between determinants and sustainable consumer behavior, is performed using Smart PLS. Descriptive statistics, reliability analysis and correlation analysis are performed using SPSS. Data suitability for analysis was confirmed using Bartlett's sphericity test and sampling adequacy measurement results (Kaiser-Meyer-Olkin). The reliability and internal consistency of the data were confirmed using the Alpha-Cronbach coefficient, Composite Reliability coefficients and convergent validity / Average variance extracted (AVE) Values. The discriminant validity and suitability of the data for structural modeling was confirmed using the Fornell-Larker criteria. The study proposed and empirically tested 10 hypotheses regarding the positive influence of 5 factor variables (perception of consequences, behavioral control, response efficiency, sensitivity to the environment, and environmental knowledge) on 2 resulting variables: behavioral intentions and sustainable consumption behavior. According to the study results, 6 out of 10 hypotheses were confirmed: ecological knowledge, behavioral control, response efficiency, and perception of consequences were determinants of behavioral intentions, while sensitivity to the environment was not. At the same time, only behavioral control and perception of consequences were determinants of sustainable consumer behavior. The results of the study can be used to develop and implement measures aimed at promoting sustainable consumer behavior among young people (for example, educational programs and political initiatives), as well as to create marketing plans that motivate this particular customer group to make sustainable purchase decisions.

Background: Despite having one of the world's largest medical education consortium, India lacks a comprehensive and nationally representative data on suicide deaths among medical students and physicians unlike the one found in most of the developed nations of the world. Aim: We aimed to explore the different characteristics of suicide deaths among medical students, residents and physicians in India over a decade (2010–2019). Methods: Content analysis of all suicide death reports among medical students, residents and physicians available from online news portals and other publicly available sites was done. Search was done retrospectively using pertinent search words individually or in combination with language restricted to Hindi and English and timed from January 2010 to December 2019. Reports on completed suicide by allopathic medical students, residents and physicians from India were included. Socio-demographic and suicidological variables were analysed using R software. Results: A total of 358 suicide deaths among medical students (125), residents (105) and physicians (128) were reported between 2010 and 2019. Around 7 out of 10 suicides happened before the age of 30 and had mean age 29.9 (±12.2) years. Female residents and physicians were younger than their male counterparts at the time of suicide. Overall maximum suicide deaths were concentrated in South India except the state of Kerala. The specialty of anesthesiology (22.4%) followed by obstetrics-gynaecology (16.0%) had the highest suicide deaths. Violent suicide methods were more commonly used by all, with hanging being the most common mean of suicide. Academic stress among medical students (45.2%) and residents (23.1%), and marital discord among physicians (26.7%) were the most noticeable reasons for suicide. Mental health problems were the next most common reason in medical students (24%) and physicians (20%) while harassment (20.5%) was in residents. Twenty six percent had exhibited suicide warning signs and only 13% had ever sought psychiatric help before ending their lives. A total of nine reports of suicide pact were found with the average deaths per pact being 2.4 and predominantly driven by financial reasons. Conclusion: Academic stress among medical students and residents, and marital discord in physicians emerged as the key reasons for suicide. However, this preventable domain should be further explored through focused research. This is the first of its kind study from India which attempted to explore this vital yet neglected public health issue using the most feasible and practical method of online news content-based analysis.

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