Suchergebnisse

pt. 1. Understanding environmental sustainability : what it means to consumers -- pt. 2. Determinants of sustainable consumption -- pt. 3. Increasing sustainable consumption : conceptual frameworks -- pt. 4. Applications of environmental sustainability.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and prac.

AbstractThis article presents, through a series of studies conducted in six countries, the development, psychometric testing, and cross‐cultural validation of an independent measure of materialism motives involving three dimensions: needs for happiness, social recognition, and distinctiveness. We demonstrate that materialism (beliefs about the importance of money and material possessions in their life) influences life satisfaction through the fulfillment of these three materialism motives. Furthermore, and non‐surprisingly, these three motives are also related to personal values. Theoretical and policy implications of this new measure are considered, and avenues for future study presented.