Suchergebnisse

Abstract A social media (SoMe) firestorm can present a liability for personal brands via the loss of reputation, as well as for the organisational brand image. The drastic measures often taken in these situations, especially in cases of negative media attention or a scandal, usually involve dismissal of the related persons. Hence, predicting, monitoring, analysing and measuring SoMe firestorms related to organisations or individuals can be beneficial. This paper describes SoMe firestorms and their effect, using media analysis involving opinion mining. The analysis focuses on the human trash (ihmisroska) scandal that was caused by a local centre party politician in Finland. The politician caused a SoMe firestorm by describing homeless people and substance addicts as 'human trash'. The analysis utilises machine learning to classify 3300 media hits in the Finnish language to analyse their sentiment during the SoMe firestorm. General conclusions are drawn about the spread and influence of the SoMe firestorm to form a basis for wider global generalisation. The study formulates a scale for quantifying and analysing the influence of SoMe firestorms. The scale includes three classes relating to the exponential rise of the effect, starting from 1, with 3 being the highest. This scale aligns with the literature, which states that these events usually follow the same pattern. The case example provides further direction for the presented 1–3 level scale.

Abstract New legislation and emissions trading increase pressures for the industry to find new environmentally sound solutions. This research analyses the utilisation of carbon monoxide (CO), formed in steel mills from the emissions reduction viewpoint. The research studies possibilities of combining steel and chemical productions from economic and environmental perspectives. The analysis includes considering emissions costs and electricity price, when CO is converted into chemical products. The results prove the economic profitability of a steel mill selling CO gas to a chemical producer instead of using it for energy production, while CO₂ emissions are simultaneously reduced.

Abstract Environmental awareness has been raised globally, and as a consequence, sustainability is increasingly under focus. Due to increased demand from end-users and tightened legislation, companies must seriously take sustainability into account. Typically, sustainability is attempted to address only after product realisation. However, best sustainability results can be obtained through earlier consideration, guiding relevant requirements directly to product development (PD). This paper analyses how a significant ICT company combines sustainability and PD with design for excellence practices. The results include a description of practical realisation of design for sustainability together with its main challenges.

Abstract This article discusses the market potential estimation results at different stages of second-generation oxy-fuel technology for carbon capture and storage, where oxygen content is increased in order to increase efficiency and product life cycle. The article highlights the challenges to commercializing an energy technology with long development lead times. Challenges related to external market environment, regulations and market price for carbon dioxide (CO₂) also need to be resolved. The study is based on a second-generation oxy-CFB technology evaluation, SWOT analysis and product life-cycle estimation. The commercialization of second-generation oxy-fuel technology, estimated as a basis of oxy-CFB technology, is largely found to be dependent on technical, sociological and economical aspects related to the energy market environment. The CO₂ price in European Union (EU) emissions trading is currently below 10 €/ton, which does not favour investment in CCS. CO₂ storage also faces public opposition and EU directive limitations. The CO₂ price needs to be in the range of 30 €/ton by 2030, the estimated time of commercialization. Technological development or subsidies would also be required for the second-generation oxy-CFB power production concept to become viable. This is one of the critical factors in market deployment as the price development is influenced by several external factors, including the EU's environmental policy, politics and public acceptance.