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Preface -- Introduction: what is consumer ethnography : the "big E" and "little e" in consumer research? / by Paul M.W. Hackett & Roxana Maiorescu -- Integrating ethnographic consumer research using facet theory and the mapping sentence / Paul M.W. Hackett -- Ethics in qualitative consumer research / Grant C. Aguirre and Michael R. Hyman -- Recruitment and sampling in consumer research / Kathryn Roulston and Briana Martinez -- Ethnographic caveats / Paul M. W. Hackett1 & Jessica B. Schwarzenbach -- Inference and hypothesis in ethnographic studies / James L. Everett & Kim Johnston -- Ethnography 1: re-visioning teenage pregnancy using participant observation : life in the happy hut / Gabrielle Brand and Paul Morrison -- Ethnography 2: field observations, questionnaires and focus group interviews at a water park / Paul M.W. Hackett & Erin Koval -- Autoethnography in consumer research / Chris Hackley -- Focus group interviews / Deborah Potts -- Using projectives to uncover "aha moments" in qualitative research / Steve Kalter -- In-depth interviews / Carole Schmidt -- The dynamics of ethnographic in-depth interviewing / Bonita M. Kolb -- Action research : the bindjareb yorgas health program / Caroline Nilson, Paul Morrison and Cathy Fetherston -- Ethnographic research into the consumer environment : the environment of luxury goods as a space to fight for / Antonella Fabri and Paul M.W. Hackett -- Researching virtual and real world possessions, artifacts, and archives / Russell Belk -- Visual and sensory ethnography / Sarah Pink, Kerstin Leder-Mackley and Paul M.W. Hackett -- Ethnography : textual methodology / Anthony Lowrie -- Netnography : possibilities and resourcefulness / Cecilia Lewis Kausel1 & Paul M.W. Hackett2 -- Neuroscience research approaches : developing an ethnography of non-conscious consumer behaviour / Peter Steidl & Stephen J. Genco -- Software in consumer ethnography / Eli Lieber -- Consumer heterophenomenology / Gordon R. Foxall --

There is an increasing body of literature concerned with what has come to be known as Bi-modal, or Bi-modality, (personality) theory. This article contains a brief resume of Bi-modality Theory and its two behavior modes of Agonic and Hedonic. The development of a questionnaire to assess
personal preference for operating within each modality is reported. The theory is brought to the reader's attention, and a direction in which the theory may be extended in the future is outlined. References are provided to guide those interested in further reading.

Social science literature which has addressed concern for the quality of the natural environment is reviewed. The development of multidimensional models is identified as a contemporary theme in this and environmental psychology research. The results of research by Hackett, 1987, 1989,
1992a&b, in press, and Hackett & Florence, 1991, are reviewed and a multivariate model of environmental concern is developed. Commonality of structure is found to exist in environmental concern attitudes/values within this model. However, environmental conservation action and/or
issue specific variables are found to be important in structuring evaluations.

Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- List of Tables -- List of Figures -- Preface -- 1 Introduction -- 2 Star Trek: The Original Series - "The Man Trap": The Woman Who Craves Men and the Woman Who Eats Men -- 3 Blade Runner: Do Sexualised Androids Dream of Gender Equality? -- 4 Ex Machina: Female Machines Versus Their Male Dictators -- 5 Star Trek: Discovery - "The Vulcan Hello": A Utopian Universe -- 6 Conclusion: Synthesis of Findings -- Index.

Intro -- Preface -- Chapter Synopsis -- References -- Other Books on Facet Theory and Mapping Sentences by Paul M. W. Hackett Include -- Contents -- List of Figures -- List of Tables -- 1 Background to Facet Theory -- Introduction -- Brief History of Facet Theory -- Quantitative and New Qualitative Facet Theory -- Conclusion -- References -- 2 Mapping Sentences Defined -- Introduction -- What Is a Mapping Sentence? -- The Common Range Facet -- When to Use a Mapping Sentence -- Conclusion -- References -- 3 Different Types of Mapping Sentences -- Introduction -- Traditional Mapping Sentence -- Example of a Traditional Mapping Sentence -- Declarative Mapping Sentence -- Example of a Declarative Mapping Sentence -- Conclusion -- References -- 4 Developing a Mapping Sentence -- Introduction -- Components of a Mapping Sentence -- Steps in Developing a Mapping Sentence for Your Research -- Conclusion -- References -- 5 Examples of Mapping Sentences -- Introduction -- Example One -- Example Two -- Example Three -- Example Four -- Conclusion -- References -- 6 Analysing the Information That Arises from Research Designed Using a Mapping Sentence -- Introduction -- Analysing Findings from Declarative Mapping Sentences -- Thematic and Content Analysis Using the Declarative Mapping Sentence -- Analysing Data from Traditional Mapping Sentences -- Conclusions -- References -- 7 Conclusions -- Introduction -- Using Mapping Sentences in Case Study Research -- Using Mapping Sentences in Bricolage Research -- The Future of Mapping Sentences -- Conclusion -- References -- Appendices -- Appendix A -- Reading List -- Appendix B -- Pull-Out Guide for Constructing a Mapping Sentence -- Glossary of Terms -- References -- Index.

"This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts. This edited volume is organized around major methodological themes, such as ethics, interviews, narrative analysis and mixed methods. Through the use of case studies, it illustrates how methodological considerations for ethnographic healthcare research are distinct from those in other fields. It has detailed content on the methodological facets of undertaking ethnography for prospective researchers to help them to conduct research in both an ethical and safe manner. It also highlights important issues such as the role of the researcher as the key research instrument, exploring how one's social behaviours enable the researcher to 'get closer' to his/her participants and thus uncover original phenomena. Furthermore, it invites critical discussion of applied methodological strategies within the global academic community by pushing forward the use of ethnography to enhance the body of knowledge in the field. The book offers an original guide for advanced students, prospective ethnographers and healthcare professionals aiming to utilize this methodological approach"--

A model for place evaluation is developed through a facet theoretical study of a convention center. A questionnaire viewing user satisfaction was given to 86 respondents. Similarity structure analysis produced a three-facet solution, with facets of referent (life area) with elements of social, service, spatial, and aesthetic; focus (centrality) with elements of central and peripheral; and level with elements of internal physical, external, and internal atmosphere. Partial order structuple analysis with base coordinates identified individuals in terms of their responses to these facets of place evaluations. Respondents were classified as either structuring their principal evaluations in terms of either social and service aspects of the location or in terms of features relating to spatial, aesthetic, physical qualities, and elements that were central to subjects' location-specific purpose. The results are compared with previous facet studies, which have enabled a generic model of place evaluation to be developed.

Intro -- Preface -- Acknowledgements -- Contents -- 1 Valuing Ethnography in Rehabilitation Practice -- Introduction -- The Value of Ethnography in Rehabilitation -- What to Expect from This Book? -- Summary -- References -- 2 Ethnography in Rehabilitation: Methodological Applications -- Overview of Ethnography as a Methodology -- Ethnography and Its Uses in Understanding Service Users -- Research Methods in Ethnography: The Obvious and the Obscure -- Participant Observation -- Interviewing -- Experimentation: Ethnographic? -- Methodological and Ethical Considerations for Ethnographic Work -- Intervention Versus Retraction: Is the Natural Environment Always 'Natural'? -- Ethnographic Interviewing: Who, Where and When? -- Ensuring Participants Voices Are Represented: Authenticity Versus Tokenistic -- Conclusion -- References -- 3 Microethnographic Case Studies: One Phenomenon in Context Scrutinized from Multiple Perspectives -- Introduction -- Case Studies -- Microethnographic Case Studies -- Discharge Planning with Older Adults from One Inpatient Rehabilitation Setting -- Theoretical Perspective -- The Phenomenon of Study in This Microethnographic Case Study -- The Study Context -- Participants' Recruitment -- Data Generation -- Analysis -- Study Results -- Benefits and Challenges of Using Microethnographic Case Studies -- Conclusion -- References -- 4 Ethics of Conducting Research on People with Disabilities or in Rehabilitation -- Introduction -- Historical Background -- Ethical Principles for Research with Human Subjects -- Ethical Dilemmas in Research with Human Subjects -- Conducting Research on People with Disabilities or in Rehabilitation -- Conducting Ethnographic Research on People with Disabilities or in Rehabilitation -- Conclusion -- References -- 5 Institutional Ethnography -- Introduction.

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. Qualitative consumer psychological research is central to understanding consumers and produces veracious consumer insights. However, no study guide format book exists that provides details of a course in qualitative consumer research. This book focuses upon newer techniques (e.g.: netnography) and implementations of traditional approaches (focus groups, in-depth interviews, etc.). Ethics are considered in the context of contemporary research approaches. This book coherently presents a course and assessment in qualitative consumer research. The book can be read alone or supplement more general textbooks in this area. The book is for university students at all academic levels and comprises five sections: Section 1: Planning the Research; Section 2: Approaches to consumer ethnography and qualitative consumer research; Section 3: Practical procedures; Section 4: Reporting the results; Section 5: Course assessment. Section 1 prepares students for the practical research procedures in section 2. This second section gives details about why and when the selected approaches are used. Section 3 specifies how to conduct each procedure. Section 4 discusses data analysis and result presentation. Section 5 details course assessment. Each research approach is presented along with its theoretical grounding and then students are guided in undertaking each procedure.

"This edited book focuses on the role and use of emerging technologies within the healthcare sector. This text will draw on expertise from leading practitioners and researchers who either utilise and/or are at the forefront of researching with emerging technology in anticipation of enhancing patient outcomes This edited volume encompasses an array of emerging technologies that will remain pertinent to caregivers, families, practitioners, service users and policymakers. It is aimed that this text will enhance and offer original discussions surrounding the interconnectivity of technology and medicine, rehabilitation, and patient care"--