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AbstractAgro‐environmental schemes (AES) aim to counteract declining biodiversity on farmland and to improve ecosystem services, such as pollination and pest regulation. Studies show, however, that an involvement in AES does not lead to any substantive cognitive or motivational change in farmers' behaviour. Hermeneutic studies have tried to explain these modest effects by analysing farmers' mentalities and behaviour. This article contributes to these studies by using self‐identifications and stories of 16 Swedish farmers about nature and AES to create a typology of different farmers' valuations. In pursuit of this objective the article establishes a conceptual link between these hermeneutic studies and so‐called farming style analysis (FSA). The study lays bare latent points of friction between the views of these farmers and more conventional sociocultural notions about nature and nature conservation.

Nature interpretation in the Nordic countries is a book about communication between nature interpreters and their participants in our landscapes. It´s about first hand experiences of nature and the importance of to paying attention to what is inspiring and fascinating, especially valuable or threatened. And about possibilities to reflect over the relation between human and nature. Educators, researchers and interpreters contribute with articles about nature interpretation it theory and practice. The book is written for everyone who is interested in how interpretation can contribute to a sustainable future, nature conservation and areas in society like public health, democracy and the right for all citizens to visit and experience nature. The purpose is to inspire nature interpreters to offer more and even better experiences and learning in the Nordic nature and cultural landscapes.