Suchergebnisse

Despite the increased interest in risk communication among government agencies, there is evidence that agencies'risk communication practices lag. We conducted a study to explore which risk communication research would be most important to improve government agencies'risk communication practices. Qualitative interviews and a survey of 145 risk communication experts based in academic institutions and government agencies explored how important research on each of 48 topics would be to improving agencies'risk communication efforts. Respondents identified topics within three areas as priorities for further research: 1) involving communities in agency decisionmaking; 2) communicating with communities of different races, ethnic backgrounds, and incomes; and 3) evaluating risk communication. Both practitioners and researchers responded to additional statements about agencies'risk communication practices with reservations about staff and managers'commitment to effective communication about environmental issues. We discuss the implications of these findings.

Agency representatives often believe that if they could only find ways to explain risk data more clearly, communities would accept risk that scientists see as minimal, and take seriously risks scientists see as serious. While explaining the data effectively is important, agencies and industries need to place a greater priority on understanding community concerns, involving communities in risk decisions, and developing trust and credibility.

A national symposium of risk communication practitioners and researchers was held in 1994 to discuss next steps to improve government agencies'risk communication practices. The symposium focused on three issues which a survey of researchers and practitioners indicated were priorities for risk communication research: integrating outside concerns into agency decision‐making; communicating with communities of different races, ethnic backgrounds and incomes; and evaluation of risk communication. There are indications that the working assumptions underlying these issues are shifting in several distinctive ways. For example, a shift from simply communicating risk to forging partnerships with communities was clearly evident throughout the symposium. Communicating with different social, ethnic, and racial groups gained recognition as a vital component of the risk communication research agenda. Agencies themselves should be the subject of study, according to many symposium participants who were concerned less about the so‐called irrationality of the public and more about the reluctance of agencies to encourage risk communication.