Suchergebnisse

Public transportation services in Indonesia in general and the city of South Tangerang are still low; schedules are unclear, facilities are dirty, unsafe, unprofessional vehicle crews, and fares are not cheap. This study presents the results of a study on the perceptions of the people of South Tangerang city towards the use of city transportation and the perceptions of online-based transportation. This research is qualitative research with data collection methods using deep interviews or in-depth interviews with parties related to this study, such as urban transportation users and online-based transportation users. Interviews are also conducted on other stakeholders such as the government, 'Organda,' transportation companies online. In addition to interviews, this research also uses FGD (Forum Group Discussion), carried out with the community and related instant. Other information is obtained by researchers from discussion forums of various parties to see what the wider community wants in fulfilling their transportation needs. The result of this research is that the community's perception towards urban public transportation is still not good because the service is still bad; because of this, people get another alternative, namely online transportation.

Tujuan kegiatan adalah untuk melakukan pembinaan secara online untuk meningkatkan pemasaran di masa pandemic covid-19 pada warga yang berwirausaha di Jl. Raya Kabasiran km.2, Kecamatan Parung Panjang, Kabupaten Bogor. Hal ini karena pemerintah menyarankan untuk melakukan kegiatan tidak diluar rumah atau WFH (Work From Home) di masa pandemic covid-19. Metode pelaksanaan adalah dengan memberikan pelatihan, memberikan implementasi manajemen pemasaran, memberikan pembinaan usaha secara online untuk meningkatkan pemasaran di masa pandemic covid-19 pada warga yang berwirausaha serta memberikan warga pelatihan membuat rencana untuk meningkatkan pemasaran secara online. Ketercapaian target materi pada kegiatan PkM (Pengabdian kepada Masyarakat) dilaksanakan cukup baik, karena materi pembinaan dan implementasi manajemen pemasaran sebagai persiapan meningkatkan pemasaran secara online untuk meningkatkan perekonomian warga terutama bagi warga yang berwirausaha telah disampaikan secara keseluruhan. Secara keseluruhan kegiatan pembinaan dan implementasi manajemen pemasaran sebagai persiapan meningkatkan pemasaran secara online telah tersampaikan dengan baik terutama bagi warga yang sedang berwirausaha.Kata Kunci : Pembinaan dan Implementasi, Manajemen Pemasaran The aim of the activity is to provide online guidance to improve marketing during the Covid-19 pandemic for entrepreneurial citizens on Jl. Raya Kabasiran km.2, Parung Panjang District, Bogor Regency. This is because the government recommends carrying out activities not outside the home or WFH (Work From Home) during the Covid-19 pandemic. The method of implementation is to provide training, provide marketing management implementation, provide online business coaching to improve marketing during the Covid-19 pandemic to entrepreneurial citizens and provide training citizens to make plans to increase online marketing. The achievement of material targets in PkM (Community Service) activities is carried out quite well, because the material for guidance and implementation of marketing management as preparation for increasing online marketing to improve the citizen's economy, especially for entrepreneurial citizens, has been delivered in its entirety. Overall, the activities of coaching and implementing marketing management in preparation for improving online marketing have been well conveyed, especially for citizens who are entrepreneurs.Keywords: Coaching and Implementation, Marketing Management