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"Rampant consumerism has inundated our planet with pollution and waste, yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations. Christine Harold investigates the attachments we form to the objects we buy, keep, and discard, exploring how these attachments might be marshaled to create less wasteful practices and balance our consumerist and ecological impulses."

This article analyzes the Target Corporation as an example of the foregrounding of design in contemporary consumer culture. To understand the destiny of the manufactured object in an age of aesthetic capitalism, this article argues that the previous relationships among use value, exchange value, and sign value need to be reconfigured. A new dimension of the object is emerging, one that is best understood as combining aura and affect.

Intro -- Contents -- Acknowledgments -- Introduction: Reframing Motherhood: Factoring in Consumption and Privilege - Anne Teresa Demo -- 1. The Golden Egg: The Business of Making Mothers through Egg Donation - Charlotte Kroløkke -- 2. Race(ing) to the Baby Market: The Political Economy of Overcoming Infertility - K. Animashaun Ducre -- 3. A Baby "Made in India": Motherhood, Consumerism, and Privilege in Transnational Surrogacy - Karen Hvidtfeldt Madsen -- 4. "We Were Introduced to Foods I Never Even Heard of": Parents as Consumers on Reality Television - Cynthia Gordon -- 5. Cultivating Community within the Commercial Marketplace: Blurred Boundaries in the "Mommy" Blogosphere - Jennifer L. Borda -- 6. Mompreneurs: Homemade Organic Baby Food and the Commodification of Intensive Mothering - Kara N. Dillard -- 7. Maternal Crime in a Cathedral of Consumption - Sara Hayden -- 8. "Don't Worry, Mama Will Fix It!": Playing with the Mama Myth in Video Games - Shira Chess -- 9. Motherhood and the Necessity of Invention: The Possibilities of Play in a Culture of Consumption - Christine Harold -- 10. Choosing to Consume: Race, Education, and the School Voucher Debate - Lisa A. Flores -- Suggested Readings -- Contributors -- Index.