Suchergebnisse

Intro -- RENEWABLE ENERGY PRODUCTS LABELING, PRODUCTION GUIDANCE AND CONSUMER ATTITUDES -- RENEWABLE ENERGY PRODUCTS LABELING, PRODUCTION GUIDANCE AND CONSUMER ATTITUDES -- CONTENTS -- PREFACE -- Chapter 1 MADE WITH RENEWABLE ENERGY: HOW AND WHY COMPANIES ARE LABELING CONSUMER PRODUCTS -- LIST OF ACRONYMS AND ABBREVIATIONS -- EXECUTIVE SUMMARY -- 1. INTRODUCTION -- 2. EXPERIENCE OFFERING PRODUCTS MADE WITH RENEWABLE ENERGY -- 3. COMMUNICATING THE USE OF RENEWABLE ENERGY -- 3.1. On-Product Messaging -- 3.2. Websites, Social Media, and Other Promotions -- 3.3. Carbon Labels for Consumer Products -- 4. MOTIVATIONS FOR PROMOTING PRODUCTS AS MADE WITH RENEWABLE ENERGY -- 4.1. Communicate to the Consumer and Enhance the Image of the Brand -- 4.2. Product Differentiation -- 4.3. Targeting Environmentally Conscious Consumers -- 4.4. Following an Existing Industry Trend -- 4.5. Price Premium -- 5. CHALLENGES WITH PRODUCT LABELING AND CLAIMS -- 5.1. Limited and Competing Uses of Product Real Estate -- 5.2. Language and Content -- 5.3. Consumer Recognition and Understanding -- 5.4. Product Packaging Costs -- 5.5. Cost of Certification and Program Requirements -- 5.6. Products Marketed Internationally -- CONCLUSION -- APPENDIX A. SAMPLE OF LABELING EFFORTS -- REFERENCES -- End Notes -- Chapter 2 GREENING YOUR PRODUCTS: GOOD FOR THE ENVIRONMENT, GOOD FOR YOUR BOTTOM LINE -- SECTION 1. INTRODUCTION -- Is There a Market for Green Products? -- SECTION 2. WHAT IS A GREENER PRODUCT? -- Overview: Greening Product Attributes -- Overview: Greening the Manufacturing Process -- SECTION 3. GREENING PRODUCT ATTRIBUTES -- Step 1: Review guidelines -- Comprehensive Procurement Guideline (CPG) -- Green Seal -- Environmentally Preferable Purchasing (EPP) -- Step 2: Identify Greener Materials -- Step 3: Identify Other Product Design Improvements