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History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing

Covering such essential issues as global governance of the internet, the European Knowledge Economy, the transformative promise of mobile telephony, the rise of e-Universities, internet accessibility for the disabled, and e-Governance in transition economies, this book draws on contributions from experienced academics and practitioners with an expertise in an emerging field

Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, asdiscussed by Rotfeld (2005) the marketing function can be heavily criticised forencouraging "conspicuous consumption" of unnecessary goods, bombardingcustomers with SPAM, disregarding customer privacy, wasteful packaging ofgoods, misleading pricing structures; the list of supposedly "unethical" marketingprac

ABSTRACTThe purpose of this paper is to carry out an exploratory investigation into the emerging interactions between young consumers and consumer products/services on social networks. In particular, we examine the extent to which a small exploratory sample of participants are willing to incorporate social shopping behaviour, namely, product/service recommendations and retail purchase activities. We draw upon a qualitative study of four focus groups carried out with students at two UK‐based universities. The results lead us to suggest specific avenues of enquiry that could be pursued in future larger scale work in this new area of consumer behaviour research. We note that for our participants, a 'nudge' in the form of recommendations from friends appears to be influential in changing online shopping behaviour and that a hierarchy of trust ordinal scale in recommenders/reviewers ranging from 'real' friends at the top down to reviews on retailers' websites may be positively associated with intention to purchase. Copyright © 2011 John Wiley & Sons, Ltd.

Abstract

This paper examines the impact of the Internet upon marketing dynamics within UK banks. It draws upon ongoing empirical research in the retail sector of the financial services industry to report some preliminary findings as to the nature of change that is taking place.
A number of marketing strategies are emerging that can be categorized along a continuum between 'evolutionary' and 'revolutionary' change. Hence there are likely to be implications for the way in which banks are organized and managed.
The preliminary conclusions however, indicate that established norms seem to be enduring and online banking innovations are not in themselves transforming business priorities in the industry in the way that early predictions might have had us believe.

Copyright © 2004 John Wiley & Sons, Ltd.

The authors investigated the relationships between patients' reactions to health care attributes and their overall satisfaction with primary care. The study found the following: (1) patients' overall satisfaction levels are disproportionately influenced by low levels of their reactions (less satisfied) to the primary care attribute, rather than simply aver-aged out among attribute reactions. This is a noncompensatory relationship. (2) The marginal impact of primary care attributes on overall satisfaction decreases at higher levels of patients' reactions (more satisfied) to primary care attributes, indicating a nonlinear relationship. Patients combine their reactions to the health care attributes by means of noncompensatory and nonlinear models to form their overall satisfaction. Decision makers should selectively concentrate training resources on those areas of attributes showing high dissatisfaction rather than attempt to improve an attribute that showed the largest parameter estimate. This approach would not only save resources but result in better out-comes of patient satisfaction.