Design politischer Parteien: Plakatwerbung in österreichischen Wahlkämpfen
In: Studien zur politischen Kommunikation 14
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In: Studien zur politischen Kommunikation 14
In: Media and Communication, Band 12
During the early phase of the Covid-19 crisis, televised speeches and press conferences were one of the preferred means of government communication. They emphasized the urgency and severity of the situation and allowed actors to lead news coverage. While in the immediate phase of the crisis these press conferences were also directed at the general public, their original function was, of course, to inform and influence media coverage. The article investigates how government press conferences were received in newspapers in the first phase of Covid-19, answering two research questions: Did a rally-around-the-flag effect occur among journalists during Covid-19? And how did government press conferences influence salience and sentiment in newspaper opinion pieces? To answer these questions, I draw on a unique dataset, including transcripts of all Covid-19 press conferences in five European countries between January and July 2020, as well as opinion pieces from tabloid and broadsheet newspapers. Based on a mix of automated and manual content analysis, the results reveal how factors such as country context, newspaper type, and the progress of a pandemic can influence how the government agenda is reflected in the media in times of crisis.
Politics in Austria is still a male business. Even though in 2017, women occupied 34 percent of the seats in Austrias Nationalrat, female MPs are still underrepresented. Moreover, previous studies have shown that women receive substantially less media coverage than men do and this, for instance, disadvantages female politicians to male politicians in election campaigns. Our study seeks to contribute to this debate by adding a longitudinal perspective and substantially underpinning it with empirical data. We use quantitative content analysis to examine whether the election coverage of female politicians in Austrian news media has changed between 2008 and 2017. Our findings show low visibility of female politicians in Austrian campaign coverage that is even decreasing over time; furthermore, the political role a female politician occupies plays a crucial role for her media visibility. ; (VLID)5870095 ; Version of record
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In: Deutschlands Metamorphosen: Ergebnisse des European social survey 2002 bis 2008, S. 237-269
Die Massenmedien und die Neuen Medien haben in den vergangenen Jahren einen rasanten Entwicklungsschub erfahren. Allerdings vollzog sich der Medienwandel in den etablierten Demokratien und den postsozialistischen Ländern vor vollkommen anderen Erfahrungen. Die Verfasser fragen, welche Bevölkerungsgruppen in welchem Maße welche Medien nutzen und wie Deutschland auf der Karte der europäischen Mediennutzungslandschaft zu verorten ist. Hinsichtlich der allgemeinen Mediennutzung deuten die Befunde auf hohe Ähnlichkeiten und parallel verlaufende Metamorphosen innerhalb Deutschlands hin. Auch der "digital divide" hat sich in Deutschland zusehends geschlossen. Diese Entwicklung ist ebenfalls in den etablierten Demokratien Europas zu beobachten, weniger in den postsozialistischen Ländern Osteuropas. Die politische Mediennutzung von Ost- und Westdeutschen ist in ähnlicher Weise seit Jahren nahezu identisch und bewegt sich im europäischen Vergleich konstant auf überdurchschnittlichem Niveau. Anschließend prüfen die Verfasser das Ausmaß des Einflusses der informationsorientierten Mediennutzung auf das politische Effizienzgefühl und weisen nach, dass dieser gering ausfällt und eine wenig kalkulierbare Größe darstellt. (ICE2)
In: Communications: the European journal of communication research, Band 49, Heft 1, S. 99-117
ISSN: 1613-4087
Abstract
The underrepresentation of women politicians in the media is a persistent feature in many contemporary democracies. Gender bias in election coverage makes it harder for women to reach positions of power in politics. Drawing on the special circumstances in Austria during the 2019 election campaign which saw the first female top candidate of a major party and a caretaker government containing equal numbers of men and women and which was led by the country's first woman as chancellor, we examine the effect of these developments on women politicians' representation in campaign coverage. We draw on quantitative content analysis of Austrian newspaper articles (N = 16,125) during four national parliamentary election campaigns (2008, 2013, 2017 and 2019). We show that for women politicians the media ceiling is slowly lifting at best, but that positions of power provide the most promising ways to evade gendered media bias.
In: European political science: EPS, Band 20, Heft 3, S. 440-452
ISSN: 1682-0983
AbstractWhile the relevance of political science is often evaluated with respect to its scholarly impact, evaluations of the teaching impact are rare. This paper offers a step towards strengthening the societal relevance of a political science degree. We treat the societal relevance of political science as a matter of the (non-)academic career preparation and civic education of its graduates. We are therefore interested in the career paths and individual learning outcomes of Austrian political science graduates. Data from the Graduate Monitoring and semi-structured interviews show that most graduates work outside of academia, moreover, as our results show, many graduates state that they had to acquire additional skills for their professional careers. Consequently, future curricula might consider a stronger focus on non-academic career preparation. At the same time, however, graduates highly value the civic dimension of the programme and the impact it had on their political agency.
This paper addresses the subject of letters to the editor as one of the longest standing forums for public discussion and debate by ordinary citizens. To show how the voice of ordinary citizens is presented in letters to the editor during national election campaigns over a period of ten years (2008, 2013 & 2017), we are focusing on the Austrian Kronen Zeitung: A newspaper with an exceptionally high market share of up to 40% during the examination period, a heavy focus on the letters section with three pages per day, and a self-declared willingness to take a stance, especially during election periods. Based on a quantitative content analysis of 530 letters to the editor and 525 articles in the politics section as well as survey data from the Austrian national election study on the political positions of the Kronen Zeitungs readers, we find that letters to the editor in the Kronen Zeitung do not reflect, but complement the articles in the politics section. The tone of the letters is more negative than that of news articles, but the letters closely reflect the readers political positions, therefore offering identification with the paper. ; (VLID)5298532 ; Version of record
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In: Austrian journal of political science: OZP, Band 47, Heft 3, S. 43
ISSN: 2313-5433
4,350 students were enrolled in a BA and 1,481 pursued a Master's programme in political science in Austria in 2016. However, only a small number of degree holders embark on an academic career; many more move on to jobs in the public or private sector. In this contribution we focus on the impact of teaching political science and the contribution that political science graduates make to society. The article draws on data from the Graduate Monitoring which evaluates graduates' progress in the labour market, and semi-structured interviews with political science graduates. Increasing knowledge about students' career paths will help to improve curricula and contribute to a better understanding of the theories, methods and instruments that graduates will apply in their careers.
In: European journal of political research: official journal of the European Consortium for Political Research
ISSN: 1475-6765
AbstractThreat language is an important, albeit ambivalent, element of political crisis communication. It raises public awareness and enhances compliance with emergency measures, but, if overused, it also carries the risk of making governments appear overwhelmed by a crisis. Research on political communication during the COVID‐19 pandemic has so far only produced very limited insights into the use of threat language by governments. To address this gap in the literature, our article analyses which factors influence the likelihood of threat language in the crisis communication of governments. We argue that individual‐level factors (politician vs. non‐politician and gender) shape the odds of including threat language and that contextual factors (time and subject area) determine the probability with which speakers employ this communication tool.Based on a unique dataset of 1108 press conferences with 433 speakers in 17 OECD countries and three US states, we demonstrate that men are slightly more prone to employ threat language than women. The most important determinant of its use, however, is the subject area that speakers are addressing. In particular, in the context of the health system and public management, speeches are likely to be associated with risks, dangers, and threats. Overall, our findings imply that crisis communication across countries is not as diverse as indicated by previous literature. Once countries are facing a comparable challenge, political actors largely communicate in a similar manner.