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Working paper
Sustaining customer loyalty of fresh food e-tailers: an empirical study in China
In: Asia Pacific journal of marketing and logistics, Band 35, Heft 3, S. 669-686
ISSN: 1758-4248
PurposeWith the rapid development of fresh food e-commerce, sustaining customer loyalty is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to investigate how to sustain customer loyalty of FFE in China.Design/methodology/approachA comprehensive literature review leads to the development of a conceptual model using the American customer satisfaction index (ACSI). This model is then tested and validated through structural equation modelling (SEM) of the survey data in China.FindingsThe study reveals that trust and perceived product risk significantly affect customer loyalty. It states that trust is significantly influenced by customer satisfaction and perceived product risk. Furthermore, the study shows that perceived risk of online shopping does not significantly influence customer trust and loyalty.Originality/valueThis study is the first in China for exploring how to sustain customer loyalty of FFE. The findings are significant for FFE to develop customer loyalty by formulating appropriate policies and strategies.
Psychometric Properties of the Sexual Attitudes Scale in a Sample of Unmarried Chinese Young Adults
In: The Journal of sex research, Band 47, Heft 4, S. 269-278
ISSN: 1559-8519
Promoting new mothers' maternal social support in urban China: a series of group social work interventions in a public hospital setting
In: Asia Pacific Journal of Social Work and Development, S. 1-22
ISSN: 2165-0993
miR-584–5p / Ykt6 - mediated autophagy - lysosome - exosome pathway as a critical route affecting the toxic effects of lead on HK-2 cells
In: Ecotoxicology and environmental safety: EES ; official journal of the International Society of Ecotoxicology and Environmental safety, Band 276, S. 116322
ISSN: 1090-2414
Lysosome-related exosome secretion mediated by miR-26b / Rab31 pathway was associated with the proliferation and migration of MCF-7 cells treated with BPA
In: Ecotoxicology and environmental safety: EES ; official journal of the International Society of Ecotoxicology and Environmental safety, Band 252, S. 114563
ISSN: 1090-2414