Protest politics in the marketplace: consumer activism in the corporate age
Introduction : publicizing the private sector -- A consumer revolution? : marketplace activism since the founding -- We are the 99% : contemporary consumer activism -- We are not a mascot : campaigns for social/economic justice -- 600,000 bosses telling me what to do : campaigns for the environment and animal rights -- Stop serving gay chickens : campaigns for gender justice and LGBT rights -- Yes to Jesus Christ, no to JC : campaigns for conservative causes -- Who rules? : corporate power and models of democracy -- Conclusion : throwing stones at Goliath : the democratic implications of consumer activism