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Acknowledgments -- Youth voice, media, and political engagement: introducing the core concepts / Henry Jenkins -- "Watch 30 minute video on internet, become social activist?" : Kony 2012, invisible children, and the paradoxes of participatory politics / Sangita Shresthova -- "Decreasing world suck" : harnessing popular culture for fan activism / Neta Kligler-Vilenchik -- Between storytelling and surveillance : the precarious public of american Muslim youth / Sangita Shresthova -- Dreaming citizenship : undocumented youth, coming out, and pathways to participation / Liana Gamber-Thompson and Arely M. Zimmerman -- Bypassing the ballot box : how libertarian youth are reimagining the political / Liana Gamber-Thompson -- "It's called giving a shit!" : what counts as "politics"? / Henry Jenkins and Sangita Shresthova -- Afterword: necessary learning -- Elisabeth soep -- Notes -- Bibliography -- Index -- About the authors.

1. "Get a life!" : fans, poachers, nomads -- 2. How texts become real -- 3. Fan critics -- 4. "It's not a fairy tale anymore" : gender, genre, Beauty and the Beast -- 5. Scribbling in the margins : fan readers/fan writers -- 6. "Welcome to bisexuality, Captain Kirk" : slash and the fan-writing community -- 7. "Layers of meaning" : fan music video and the poetics of poaching -- 8. "Strangers no more, we sing" : filk music, folk culture, and the fan community.

Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally

Games, the new lively art -- Monstrous beauty and mutant aesthetics : rethinking Matthew Barney's relation to the horror genre -- Death defying heroes -- Never trust a snake : WWF wrestling as masculine melodrama -- Exploiting feminism in Stephanie Rothman's Terminal Island -- "You don't say that in English!" : the scandal of Lupe Velez -- "Going bonkers!" : children, play, and Pee-Wee -- "Complete freedom of movement" : video games as gendered play spaces -- "Her suffering aristocratic majesty" : the sentimental value of Lassie

Henry Jenkins at Authors@Google (video). Vaudevillians used the term "the wow climax" to refer to the emotional highpoint of their acts-a final moment of peak spectacle following a gradual building of audience's emotions. Viewed by most critics as vulgar and sensationalistic, the vaudeville aesthetic was celebrated by other writers for its vitality, its liveliness, and its playfulness. The Wow Climax follows in the path of this more laudatory tradition, drawing out the range of emotions in popular culture and mapping what we might call an aesthetic of immediacy. It pulls together a s

Every major political and social dispute of the twentieth century has been fought on the backs of our children, from the economic reforms of the progressive era through the social readjustments of civil rights era and on to the current explosion of anxieties about everything from the national debt to the digital revolution. Far from noncombatants whom we seek to protect from the contamination posed by adult knowledge, children form the very basis on which we fight over the nature and values of our society, and over our hopes and fears for the future. Unfortunately, our understanding of childhood and children has not kept pace with their crucial and rapidly changing roles in our culture. Pulling together a range of different thinkers who have rethought the myths of childhood innocence, The Children's Culture Reader develops a profile of children as creative and critical thinkers who shape society even as it shapes them. Representing a range of thinking from history, psychology, anthropology, sociology, economics, women's studies, literature, and media studies, The Children's Culture Reader focuses on issues of parent-child relations, child labor, education, play, and especially the relationship of children to mass media and consumer culture. The contributors include Martha Wolfenstein, Philippe Aries, Jacqueline Rose, James Kincaid, Lynn Spigel, Valerie Walkerdine, Ellen Seiter, Annette Kuhn, Eve Sedgwick, Henry Giroux, and Nancy Scheper-Hughes. Including a groundbreaking introduction by the editor and a sourcebook section which excerpts a range of material from popular magazines to child rearing guides from the past 75 years, The Children's Culture Reader will propel our understanding of children and childhood into the next century

Abstract
Young people's personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and action can endorse brands, but they can also harm a brand as the new generation moves from being socially and culturally active to being politically and civically engaged. Brands can be the perfect plugs on which to hang their campaigns. In the example outlined in this article, the Harry Potter brand serves as a good of example to demonstrate such activism.Its entire magical world was embraced, and the company who owns and licenses the brand was systematically scrutinized and criticized. Warner Bros. mishandled this form of social brand engagement. The whole case is highly instructive to managers who increasingly face such challenges to their production and marketing methods every day.

Abstract
Responding to the recent issue of Journal of Fandom Studies focused on Textual Poachers at 20, this article explores the roots of fandom studies, the value of public-focusing scholarship and the importance of broadening the topics that fandom research explores.