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"Harness your companys incumbent advantages to win the digital disruption game Goliaths Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliaths Revenge delivers an insiders view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your companys scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliaths Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success."--

Cover -- Title -- Copyright -- Table of Contents -- Foreword -- Chapter 1 How Good We Had It: The Money-Making Machine Known as High-Tech -- Chapter 2 Shifting Clouds and Changing Rules -- Chapter 3 Looking Over the Margin Wall -- Chapter 4 Learning to Love Micro-Transactions -- Chapter 5 The Data Piling Up in the Corner -- Chapter 6 Consumption Development: The Art and Science of Intelligent Listening -- Chapter 7 Consumption Marketing: Micro-Marketing and Micro-Buzz -- Chapter 8 Consumption Sales: After a Great Run, the Classic Model Gets an Overhaul -- Chapter 9 Consumption Services: Will They Someday Own "The Number"? -- Chapter 10 Customer Demand vs. Capital Markets: How Fast Should You Transform? -- Chapter 11 The "S" Stands for Services -- Endnotes -- Index.