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This research investigates how the impact of persuasive messages in the political domain can be improved when fit is created by subliminally priming recipients' regulatory focus (either promotion or prevention) and by linguistic framing of the message (either strategic approach framing or strategic avoidance framing). Results of two studies show that regulatory fit: a) increases the impact of a political message favoring nuclear energy on implicit attitudes of the target audience (Study 1); and b) induces a more positive evaluation of, and intentions to vote for, the political candidate who is delivering a message concerning immigration policies (Study 2).

The first volume in this innovative two-volume set provides a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, culminating in a state-of-the-art overview of the primary theories and models that have been developed in this field

In recent years, researchers have begun to adopt a perspective evaluating "winners and losers" regarding the consumption and value of ecosystem services. "Winners" tend to benefit from the ecosystem service and "losers" absorb most associated costs. Our study focuses on water use in Oklahoma (USA) and a plan to divert water from the Kiamichi River in southeastern Oklahoma for consumption at residences in the Oklahoma City metropolitan area. Our study is, in part, a follow-up from an initial 2013 survey of Oklahoma City residents and residents of the Kiamichi. For this paper, a survey was distributed within the state of Oklahoma to evaluate changes to ecosystem service willingness to pay and valuation. This survey also included an experimental element assessing if exposure to additional information about ecosystem services influenced respondents on ecosystem service valuation, or willingness to pay. Our results generally aligned with those found in the 2013 survey. Oklahoma City residents are not aware of where their water is coming from and are not willing to pay to protect ecosystem services, despite an overall increase in activism. Our results indicate that a smaller number of significant factors determining willingness to pay for ecosystem service maintenance were identified than the study in 2013. Exposure to additional information had no effect on peoples' preferences. We found that public opinion surrounding environmental support is context-specific, political conservatism may not always impede valuation of environmental protections. We conclude that cultural, moral, and political values interact in their influence on expressions of valuation and willingness to pay for ecosystem services.