Suchergebnisse

The rise of state advertising and promotional programs designed to attract tourists, new residents and industries is traced in this summary of such developments since 1933, stemming from earlier community and regional efforts. The author is associate professor of journalism at Southern Illinois University.

News is conspicuously absent from the top 25 programs rated by youngsters in a cross section of radio families keeping diary records for the University of Illinois. Mr. Hileman, who cooperated in the general study, is now assistant professor of advertising at the State College of Washington.

Fifteen national magazines featuring the report in editions published on "K-Day" or soon thereafter handled the story, for the most part, in an intelligent and educational manner, this analyst believes. Mr. Hileman is an assistant professor of advertising at the State College of Washington.

With the recent increase in the number of single dailies serving two or more adjacent cities, newspaper ownership concentration has entered a new phase. The authors describe the phenomenon in the country as a whole and examine one notably successful intercity daily—the Southern Illinoisan— in detail.