Suchergebnisse

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1 Introduction: Where are we Now? -- 2 Decoding the Market Logic -- 3 Sport: Winners, Losers, and the Logic of Competition -- 4 Corporate Social Responsibility: Corporate Utopias, Wishful Thinking, and the Logic of Sustainability -- 5 Success, Status, and the Logic of Individualism -- 6 Social Progress, Economic Decline, and the Logic of Objectivity -- 7 Boredom: Digitized '24/7' Connectivity and the Logic of Distraction -- 8 Afterword: How Does this End? -- Index.

Recent debates in sociology consider how Internet communications might catalyse leaderless, open-ended, affective social movements that broaden support and bypass traditional institutional channels to create change. We extend this work into the field of leisure and lifestyle politics with an empirical study of Internet-mediated protest movement, Stand Against Modern Football. We explain how social media facilitate communications that transcend longstanding rivalries, and engender shared affective frames that unite diverse groups against corporate logics. In examining grassroots organisation, communication and protest actions that span online and urban locations, we discover sustained interconnectedness with traditional social movements, political parties, the media and the corporate targets of protests. Finally, we suggest that Internet-based social movements establish stable forms of organisation and leadership at these networked intersections in order to advance instrumental programmes of change.

Nosenography is a theoretical and methodological commitment to uncover the presences and practices of smell, an often-ignored sensory feature of market and consumption spaces. Drawing on prior social science theorizations of smell as well as contemporary sensory marketing practices, we develop a framework to understand how smell features in spatial assemblages of bodies, locations and experiences. Extending theorizations of product smells and ambient smells, we show how this framework can guide knowledge of the sensing, practice and management of smell and space. We explain that smell is a dynamic and unruly force that (i) encodes spaces with meaning, (ii) identifies bodies with spaces, and (iii) punctuates the temporal experience of space as it changes. Nosenography reaffirms that spaces of consumption are multisensory and that this quality should be further acknowledged in figuring market spaces as dynamic and contested assemblages of heterogeneous constituents.

Recent debates in sociology consider how Internet communications might catalyse leaderless, open-ended, affective social movements that broaden support and bypass traditional institutional channels to create change. We extend this work into the field of leisure and lifestyle politics with an empirical study of Internet-mediated protest movement, Stand Against Modern Football. We explain how social media facilitate communications that transcend longstanding rivalries, and engender shared affective frames that unite diverse groups against corporate logics. In examining grassroots organisation, communication and protest actions that span online and urban locations, we discover sustained interconnectedness with traditional social movements, political parties, the media and the corporate targets of protests. Finally, we suggest that Internet-based social movements establish stable forms of organisation and leadership at these networked intersections in order to advance instrumental programmes of change.

The purpose of this article is to evaluate and advance tools that marketing and consumer researchers have recently gathered from assemblage and actor–network theories. By distinguishing between two different styles of applying these theories we explain that a 'representational', interventionist and problem-solving mode has come to dominate existing uses of assemblage and actor-network theories in our field. We explain that current applications can be supplemented by a non-representational mode of theorising that draws on work pioneered by Nigel Thrift. Specifically, we explain that non-representational marketing theory can expand our ontological sensitivities through improved attention to the minutiae and hitherto unrepresented constituents of life. Towards this end, we offer methodological suggestions to extend attention to flows of everyday marketplace activity, precognitive forms of networked agency, as well as affect and atmosphere in consumption spaces.

Marketing and consumer research has drawn attention to the positive and joyful emotional features of consumer tribes. However, research has little to say on boredom, an emotional state already prevalent in consumers' lives, yet exacerbated during the COVID-19 pandemic due to lockdown restrictions that prevented tribal consumption experiences. Informed by Heidegger's understanding of boredom as a fundamental mood tied to temporality, this research uses semi-structured interviews to identify two kinds of boredom – superficial and profound boredom – and their specific temporal dynamics. Superficial boredom is common and refers to a situational restlessness in which people desire distractions. In contrast, profound boredom refers to an existential discomfort in which people struggle with their sense of self, but ultimately can result in the discovery of tribal passions. We explain superficial boredom as a symptom of a dominant temporal regime that comprises connectivity and acceleration. Together these temporal logics fragment and compress time in ways that encourage mundane social media consumption that simply fills time. We also explain how profound boredom stems from an abundance of uninterrupted time spent in relative solitude. In extending Heidegger's theory of boredom to analyse contemporary boredom in an era where digital technology is ubiquitous, our research contributes to consumer research's understanding of mundane emotions and discusses what it means to be bored together.