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Cover -- Half Title -- Title -- Copyright -- Contents -- About the Authors -- Contributors -- Foreword -- Preface -- Acknowledgments -- 1 Introduction to Mass Media, Aging Americans, and Baby Boomers -- Bridging Communication and Gerontology -- Ageism, Stereotypes, and Culture -- The Importance of Mass Media in Society -- Chapter Summary -- Review Questions -- 2 Theory and Research on Communication and Gerontology -- Intergenerational Communication, Identity, and Families -- Portrayal and Effects -- Psychological and Sociological Impact of Portrayals -- Uses and Gratifications

The 2008 election and first two years of President Barack Obama's administration was the context for an analysis of AARP news coverage. This research examined how news coverage was presented in the AARP Bulletin. During the health care debate, AARP often mentioned President Obama over congressional leaders. However, after passage of the law and subsequent election of a new congress, the Republican perspective offered a balance to the president's agenda. The AARP Bulletin may be an agenda setter on controversial issues. This study explored themes, such as "tough times, tough choices," which appeared to influence the coverage of political issues.

A two-state survey found that general managers and news directors prefer their own judgments, and those of audience members, to government regulation. General managers support the First Amendment when it is good for business, while news directors show some support for business freedoms.