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Roughly two-thirds of school-age Navajo children now attend public schools; roughly a quarter still attend federal schools. Since the mid-1950s, the federal government has put large amounts of money into effecting a shift on the Navajo Reservation from smaller one-community federal schools to larger multicommunity public schools on the Navajo Reservation. The federal schools that remain have become multicommunity boarding schools. The public schools tend to draw students from more Anglo-like, more English-speaking, homes, but these Navajo students and particularly Navajo-speaking students average some years behind state averages. This article is about a Navajo community and school that went back to parental involvement and community control, that went back to the native language and to the community and Reservation as a source of content and curriculum, and that went forward to a more appropriate, more effective education for their children.

"This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies."

Frontmatter -- Contents -- Preface -- Chapter I. The Vanishing Policy -- Chapter II. Persistent Peoples: Native American Social and Cultural Continuity -- Chapter III. The New Indians -- Chapter IV. Symbols of Native American Resiliency: The Indian Art Movement -- Chapter V. Preserving the "Indian": The Reassessment of the Native American Image -- Chapter VI. Progressive Ambiguity: The Reassessment of the Vanishing Policy -- Chapter VII. The "Great Confusion" in Indian Affairs -- Chapter VIII. Epilogue: John Collier and Indian Reform -- Notes -- Bibliography -- Index