Suchergebnisse

Media framing is a method through which the media frame news into familiar narratives which correspond to the unconscious layers of our psyche. The media tend to overemphasize certain aspects of events, all the while in a Procrustean fashion ignoring those aspects that do not fit into the selected narrative frame (Kunczik and Zipfel, 1998: 103). Media framing relies on storytelling, and theorists note that master narratives selected from myths, fairy tales and dreams, largely reinforce the manipulative effects of media framing (Kent, 2015). This paper examines how Croatian print media framed the news on the coronavirus in the period between the first introduction of social distancing measures (19 March 2020) and relaxation of the measures (27 April 2020). Preliminary research points to the use of the following master narratives: overcoming the monster, rags to riches, the quest, tragedy as punishment for egoism and arrogance, rebirth. In addition, prominent members of the National Crisis Headquarters were framed within the hero archetype. The use of these master narratives in media framing of the corona crisis during the so-called first wave of the epidemic, clearly indicates the intention of propaganda and manipulation.

Integrirane marketinške komunikacije pojavile su se u osamdesetim godinama prošlog stoljeća u Sjedinjenim Američkim Državama, a danas ih u svijetu, osim tvrtki, koriste i političke stranke jer prepoznaju važnost sinergijskog djelovanja oglašavanja i odnosa s javnošću, ali i integriranja publike u aktivnosti stranke. Ovaj rad uz pomoć metode upitnika te analize sadržaja hiperteksta istražuje jesu li najutjecajnije političke stranke u Hrvatskoj i Srbiji upoznate i koriste li u svom političkom djelovanju integrirano komuniciranje te kako i koliko dugo primjenjuju ovaj koncept. ; Integrated Marketing Communication appeared in the 1980s in the United States, and is nowadays, besides companies, also used by political parties, because they recognized the importance of the synergic effects of advertising and public relations, but also of integrating the audience in the activities of the party. This paper makes use of questionnaires and content analysis of hypertext in order to examine whether the most influential political parties in Croatia and Serbia are informed about integrated marketing communication. Furthermore, the article examines whether these parties use integrated communications in their political activities and inquires how and for how long they have been applying this concept.

A creative economy is an economy where value is based on imaginative qualities‎ rather than on the resources of land, labour and capital, and one of the‎ most dynamic sectors of the global economy. The media industry is an important‎ part of the creative economy and faces the most dynamic media ecosystems‎ changes. One of the most interesting phenomena is the rising discipline‎ of fact-checking. The discipline, which in four years (2014-2018) had a global‎ growth of 239%, has developed to combat the adverse consequences of fake‎ news and misinformation. It has brought interesting changes in media ecosystems‎ and has enriched this part of the creative economy sector. This paper‎ brings an overview of fact-checking trends in the European Union and South‎ East Asia as these two regions show the fastest growth of the creative economy.‎ Analysis answers the following research questions: What is the status of‎ fact-checkers in those parts of the world? Which business models are dominant?‎ How popular are they on social media? Which methodologies are used‎ for fact-checking? What are their sources of financing? How often are the‎ fact-checking organisation bilingual? Results show a significant discrepancy‎ in trends in those two continents and emphasise fact-checking organisations'‎ contribution in the complex media ecosystems and further development. As‎ media ownership impacts media content, research regarding media owners'‎ impact on fact-checking trends in the European Union and South East Asia‎ is recommended.‎

A creative economy is an economy where value is based on imaginative qualities‎ rather than on the resources of land, labour and capital, and one of the‎ most dynamic sectors of the global economy. The media industry is an important‎ part of the creative economy and faces the most dynamic media ecosystems‎ changes. One of the most interesting phenomena is the rising discipline‎ of fact-checking. The discipline, which in four years (2014-2018) had a global‎ growth of 239%, has developed to combat the adverse consequences of fake‎ news and misinformation. It has brought interesting changes in media ecosystems‎ and has enriched this part of the creative economy sector. This paper‎ brings an overview of fact-checking trends in the European Union and South‎ East Asia as these two regions show the fastest growth of the creative economy.‎ Analysis answers the following research questions: What is the status of‎ fact-checkers in those parts of the world? Which business models are dominant?‎ How popular are they on social media? Which methodologies are used‎ for fact-checking? What are their sources of financing? How often are the‎ fact-checking organisation bilingual? Results show a significant discrepancy‎ in trends in those two continents and emphasise fact-checking organisations'‎ contribution in the complex media ecosystems and further development. As‎ media ownership impacts media content, research regarding media owners'‎ impact on fact-checking trends in the European Union and South East Asia‎ is recommended.‎