Suchergebnisse

AbstractIn the political domain, disgust is primarily portrayed as an emotion that explains individual differences in pathogen avoidance. We hypothesized that political rhetoric accusing opponents of moral transgressions also elicits disgust responses. In this registered report, we present the results from a laboratory experiment. We find that participants self-report higher disgust and have stronger physiological (Levator labii) responses to pictures of out-party leaders compared with in-party leaders. Participants also report higher disgust in response to moral violations of in-party leaders. There is more suggestive evidence that in-party leaders evoke more labii activity when they commit moral violations than when out-party leaders do. The impact of individual differences in moral disgust and partisanship strength is very limited to absent. Intriguingly, on average, the physiological and self-reported disgust responses to the treatment are similar, but individuals differ in whether their response is physiological or cognitive. This motivates further theorizing regarding the concordance of emotional responses.

Abstract
Opinion formation and information processing are affected by unconscious affective responses to stimuli—particularly in politics. Yet we still know relatively little about such affective responses and how to measure them. In this study, we focus on emotional valence and examine facial electromyography (fEMG) measures. We demonstrate the validity of these measures, discuss ways to make measurement and analysis more robust, and consider validity trade-offs in experimental design. In doing so, we hope to support scholars in designing studies that will advance scholarship on political attitudes and behavior by incorporating unconscious affective responses to political stimuli—responses that have too often been neglected by political scientists.