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"Two decades punctuated by the financial crisis of the Great Recession and the public health crisis of COVID-19 have powerfully reshaped housing in America. By integrating social, economic, intellectual, and cultural histories, this illuminating work shows how powerful forces have both reflected and catalyzed shifts in the way Americans conceptualize what a house is for, in an era that has laid bare the larger structures and inequities of the economy"--

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- List of Illustrations -- Preface -- Introduction -- 1. The Apprentice: Mark Burnett and the American Dream -- 2. School of Sharks -- 3. The Artifice of Perfectly Pitched Dramas -- 4. A World Full of Pitches -- 5. Sharks Everywhere -- 6. Outside the Tank -- 7. Enterprising Organizations -- 8. Conflicting Visions of Entrepreneurship -- 9. American Dreams, American Nightmares -- Acknowledgments -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.

From helplessness to optimism: Martin Seligman and the development of positive psychology -- Misery and pleasure in the origins of happiness studies, 1945-70 -- Crisis of confidence? 1970-83: providing the groundwork for the study of positive happiness -- Morning in America, 1984-98: assembling key elements in the study of happiness and positivity -- Drawing (and crossing) the line: academic and popular renditions of subjective well-being, 1984-98 -- Building a positively happy world view -- The future in here: positive psychology comes of age -- The business of happiness.

How is it that American intellectuals, who had for 150 years worried about the deleterious effects of affluence, more recently began to emphasize pleasure, playfulness, and symbolic exchange as the essence of a vibrant consumer culture? The New York intellectuals of the 1930s rejected any serious or analytical discussion, let alone appreciation, of popular culture, which they viewed as morally questionable. Beginning in the 1950s, however, new perspectives emerged outside and within the United States that challenged this dominant thinking. Consuming Pleasures reveals how a group of writers shifted attention from condemnation to critical appreciation, critiqued cultural hierarchies and moralistic approaches, and explored the symbolic processes by which individuals and groups communicate. Historian Daniel Horowitz traces the emergence of these new perspectives through a series of intellectual biographies. With writers and readers from the United States at the center, the story begins in Western Europe in the early 1950s and ends in the early 1970s, when American intellectuals increasingly appreciated the rich inventiveness of popular culture. Drawing on sources both familiar and newly discovered, this transnational intellectual history plays familiar works off each other in fresh ways. Among those whose work is featured are Jürgen Habermas, Roland Barthes, Umberto Eco, Walter Benjamin, C.L.R. James, David Riesman and Marshall McLuhan, Richard Hoggart, members of London's Independent Group, Stuart Hall, Paddy Whannel, Tom Wolfe, Herbert Gans, Susan Sontag, Reyner Banham, and Robert Venturi and Denise Scott Brown

Front Cover -- Title Page -- Copyright Page -- Contents -- Tables -- Introduction -- 1. Chastened Consumption: World War II and the Campaign for a Democratic Standard of Living -- 2. Celebratory Émigrés: Ernest Dichter and George Katona -- 3. A Southerner in Exile, the Cold War, and Social Order: David M. Potter's People of Plenty -- 4. Critique from Within: John Kenneth Galbraith, Vance Packard, and Betty Friedan -- 5. From the Affluent Society to the Poverty of Affluence, 1960-1962: Paul Goodman, Oscar Lewis, Michael Harrington, and Rachel Carson