Suchergebnisse

Abstract
This study accounts for how parody enters such official political discourse as Chinese Government Work Reports (GWRs). It quantitatively and qualitatively studies parodies from 44 GWRs (1978–2021) via the convergence-economy, variation-effectiveness, and relevance model. Our findings are: 1) parodies have appeared more and more frequently in GWRs over the last 44 years; 2) word parodies occur more frequently in GWRs than phrase, sentence, and paragraph parodies; 3) brand-new parodies, of higher pragma-rhetorical values, are used in GWRs; 4) parodies tend to reoccur mimetically once utilized, for ready-made security and effectiveness; and 5) the increasing frequency of parodies is caused by the politicians' quest for their identification-oriented "markedness effects."

Abstract
This study proposes an integrated model called the Eco-Pragma-Translatology Model (EPTM) with four Kernel Guidelines for accounting for translation of public (environmental protection) signs. An EPTM analysis of pragmatic failures in public environmental protection signs (from the database) demonstrates that the ubiquitous errors and mistakes of rendering come under the rubric of pragmalinguistic failures of translation, sociopragmatic failures, or pragmatic failures straddling boundaries and leads to the conclusion that translators should correspondingly enhance their pragmalinguistic and/or sociopragmatic competence. EPTM is a new, interdisciplinary theoretical approach that largely applies to issues of poor translation of public signs.

AbstractThis is a study of Chinese rhetorical constructions, parody and garden path (GP), from the perspective of lexico-constructional pragmatics (LCP). LCP adopts a holographic view of lexicon and construction so that they can be analyzed alike. We take parody and GP examples from Chinese advertisements for analysis. The LCP analysis highlights the pragmaticity and rhetoricality of each case: for a particular effect. When difficulty arises, pragmatic means may be used to "pragma-coerce" the right, clever, or erroneous use of a rhetorical construction for delivery of a retrievable intended effect, an Aha-effect. We conduct a mini-questionnaire with two cases, the former dealing with parody and the latter with GP. The study indicates the humor competence of ordinary Chinese participants (around the level of BA) as far as parody and GP are concerned and the participants' potential for cognition of the pragma-rhetorical values of parody and GP or their potential for generation of such utterances. It is suggested that rhetorical constructions outwit the less rhetorical or grammatical constructionsiffthey are available and accessible, and that LCP can offer us a feasible interpretation of such tropes as parody and GP.

AbstractDespite its theoretical significance, Paul Grice's CP, as the heart of classic and neo-Gricean pragmatics, has been a bone of contention for the last four decades for both Western and Eastern scholarship. This study addresses the contribution of four Chinese pragmaticians to the anti-CP principles: Guanlian Qian, Meizhen Liao, and Yameng Liu and Chunshen Zhu, focusing on the latter two. We briefly discuss Liao's Goal Principle (GP) and Liu and Zhu's Non-Cooperative Principle (NCP), which challenge Grice's CP head-on. It points out that Liao's GP is loaded with neo-Gricean pragmatic value as an alternative interpretation of CP but is not deemed "more applicable" as they claim, and that the NCP of Liu and Zhu, based on their CP query, sheds some light on neo-Gricean pragmatics and rhetoric, and yet calls for suspicion of their NCP as an "antistrophos/counterpart rhetoric-principle." We maintain that cooperation in CP suggests pragma-philosophical cooperativeness or cooperationality between rational humans and that it applies to pragmatics and rhetoric alike, as well as to forensic, daily, and rhetorical utterances. It seems that so-called "non-cooperation in cooperation" or "cooperation in non-cooperation" is only logico-semantic non-cooperation, deeply rooted in the soil of pragma-philosophical cooperativeness or cooperationality.