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PurposeDrawing on the resource-based view, this study aims to investigate the conditions under which small- and medium-sized retailers can improve competitive benefits through the lens of brand equity and strategies for competitive advantage in retail buying groups.Design/methodology/approachThis study collected 241 samples from small- and medium-sized supermarket retailers who joined retail buying groups in Japan.FindingsThis study offers two key findings. First, the results indicate that a buying group's brand equity partially mediates the relationship between member retailers' strategic integration and their buying group benefits. Second, member retailers with a stronger differentiation orientation strengthen the positive impact of strategic integration on the buying group's brand equity and buying group benefits. The moderating effects of low-cost orientation were not found to be significant.Practical implicationsTo highlight the sustainable growth of small- and medium-sized retailers in retail buying groups, which are often ignored in the extant literature, this study offers practical guidance on the importance of a buying group's brand equity. In addition, based on the findings, this paper postulates that member retailers pursuing differentiation orientation, rather than low-cost orientation, are more beneficial to retail buying groups in terms of relational outcomes and performance consequences.Originality/valueBy conceptualizing brand equity in retail buying groups, this study suggests a novel approach for retail management that investigates how a buying group's brand equity is linked to strategic integration, strategies for competitive advantage and buying group benefits from the viewpoint of member retailers.

China's financial regulatory system is crucial to the global economy, but is little understood. This book surveys and explicates the current status, the development, and planned reform of the Chinese financial supervision and regulatory system in a systematic way. From the shadow banking system to commercial banking, securities and the foreign exchange regime, the authors shed light on the different moving parts of the system; meanwhile, they show how reforms have changed the system in recent years, whether in free-trade zones, the Shanghai-Hong Kong stock market connection, or in the registration mechanisms required for new IPOs. The editors and authors are from the Chinese Academy of Social Sciences, the China Banking Regulatory Committee, the China Securities Regulatory Committee and other leading academic and policy organizations

New for 2012 and set to be published annually, this detailed report outlines the regulatory framework across China's financial sectors. Offering clear historical perspective, a comprehensive breakdown of the current regulations, plus future policy recommendations, this new book will enable the reader to successfully navigate China's complex regulatory framework. China's Financial Supervision and Regulation: A Report (Volume 1) features authoritative and far-reaching reports from two of China's leading finance and regulatory experts, Hu Bin and Yin Zhentao, followed by a series of detailed sub-