Suchergebnisse

This study examined three audience attributes in the agenda-setting process: individuals' perceived credibility of the news media, their reliance on the news media for information, and their exposure to media messages. A model of agenda-setting is proposed based on the assumptions that if individuals perceive the media to be highly credible, they will rely on the media for information, will increase their exposure to media messages, and in turn will become more susceptible to agenda-setting effects. A path analysis supports the model. All path coefficients in the final model are statistically significant. Effects coefficients suggest that only exposure plays a major role in determining the intensity of agenda-setting effects. A secondary analysis discovered that a credibility index - dealing with community affiliation - also had a direct effect on media agenda-setting.

Telephone survey data collected in 1990 from 341 residents of Jackson County, IL, are used to determine the optimal time-lag for agenda-setting effects to occur for each of 5 media -- national TV news, local TV news, a regional metropolitan newspaper, a local daily newspaper, & a national news magazine. Responses to the question "What is the number one problem facing our country today?" were compared to media coverage from 1-26 weeks earlier. Results show that TV coverage had a shorter optimal time-lag than newspapers. The more immediate effect of TV news, however, quickly deteriorated, & newspapers had a stronger long-term agenda-setting effect. National & regional media also had a more immediate impact than local media. 4 Tables, 26 References. Adapted from the source document.

Compares changes in public perception about the reading problem facing the country with media coverage for 26 weeks; US. Includes effects of television and newspaper coverage, and national, regional, and local media.

Compares coverage of international news by four US news organizations with the level of public concern with international problems, as recorded by Gallup polls, 1975-90.

The agenda-setting impact of international news is examined by comparing coverage of 15 categories of international news in 4 media (the New York Times, & the 3 leading TV networks) with the level of public concern with international problems, measured using data from 41 Gallup polls conducted 1975-1990. Findings indicate that the way in which international news is framed in news reports determines the magnitude of salience cues. Coverage of international conflicts or terrorism involving the US, crime & drugs, & military issues demonstrated the strongest agenda-setting influence, while coverage of international trade & politics not involving the US correlated negatively with public concern for 2 of the media. This last finding suggests that press coverage can decrease as well as increase public concern. 2 Tables, 52 References. Adapted from the source document.