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PurposeThe present paper aims to investigate the impact of two different dimensions of supply chain integration on two aspects of firm performance in the emerging economy of China. In addition, the moderating effects of market orientation on the relationship between supply chain integration and firm performance are explored.Design/methodology/approachData were obtained from a survey administered to 246 firms in the manufacturing and services industry in China. Hierarchical regression analysis was used to test the hypotheses.FindingsOperational coordination is positively associated with operational performance and business performance. Information sharing affects only operational performance; it has no impact on business performance. Furthermore, the results provide empirical support for the moderating effects of market orientation on the association of supply chain integration and firm performance.Originality/valueThe current paper contributes knowledge on the value‐realizing mechanism of supply chain integration from a resource‐based view. It presents a multidimensional explanation of the relationship among supply chain integration, market orientation, and firm performance in the context of China.

Purpose
The purpose of this paper is to explore how the shoppers' social value perception affects their purchase intention in online shopping context through its distinct role and relationships with other value dimensions. The moderating effect of the characteristics of other members on the relationship among value dimensions and the difference of value perception between experienced and inexperienced members were also tested to identify the boundary conditions of the proposed model.


Design/methodology/approach
The survey included 272 consumers from a well-known social shopping website in China to test the hypotheses.


Findings
The results indicate that hedonic and utilitarian value fully mediate the relationship between social value and purchase intention. Perceived expertise positively moderates the relationship between social value and the other two values. In particular, the results found that while inexperienced members can acquire both higher utilitarian and hedonic value from social value and their purchase intention relies more on the hedonic value, experienced members place greater emphasis on the utilitarian value.


Practical implications
The results may help vendors regain confidence in the social shopping business mode and offer specific policy implications on how to leverage shoppers' social value perception to generate their purchase intention in a social shopping context.


Originality/value
This study focuses on the legitimacy of the independent role of social value and sheds light on the relationships among social value and other value dimensions based on social capital theory, which was under-explored by previous studies. Besides, this study clarifies the moderating role of experience, which highlights the previously unnoticed changing role of consumers' value perception.