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This study investigated the ways in which motivations & goals affect patterns of political information-seeking & the consequent structure of memory about candidates. Undergraduate participants used a computerized system that displayed different layers of information about fictional political candidates; the system recorded the strategies they used to search through this information. Results showed that motivations to engage in effortful processing produced tendencies to engage in within-candidate searches, better recall, & memory structures clustered by candidate. The goal of forming impressions of the candidates, which was expected to lead to within-candidate searching, was in fact modestly associated with weaker tendencies to do so, once effort was taken into account. Impression-formation goals, however, were associated with less attribute-based memory structures. The findings confirm that the manner in which people acquire candidate information has important consequences for the way they store that information in memory, & that these processes vary according to individual motivations & goals. 2 Tables, 3 Figures, 2 Appendixes, 44 References. Adapted from the source document.