Frame-Rich, Frame-Poor: An Investigation of the Contingent Effects of Media Frame Diversity and Individual Differences on Audience Frame Diversity
In: International Journal of Public Opinion Research, Band 22, Heft 1, S. 47-73
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In: International Journal of Public Opinion Research, Band 22, Heft 1, S. 47-73
SSRN
In: International journal of public opinion research, Band 22, Heft 1, S. 47-73
ISSN: 1471-6909
An audience's interpretation of news is considered to involve the input of news frames and audience predispositions. This study proposes that media frame diversity and individual-level factors may both condition audience issue cognitions. Using two public issues in Taiwan that vary in news frame diversity and data from a sample survey, this study compares media and audience frames and examines factors that condition audience framing. Results show that media frame diversity corresponds to audience frame diversity at the aggregate level. Audience frames are more diverse in the more diverse news context, but are less diverse in the more uniform news context. Individual differences also affect audience framing. Education appears to be a strong predictor to audience frame diversity as more education increases audience frame diversity in both issue contexts. Other individual variables show differential effects on audience framing across the two issues. Overall, the findings suggest that, while effects of individual-level factors on broadening audience perspectives may vary with issues, diverse media frames may help to cultivate a more reflexive citizenry. Adapted from the source document.
In: International journal of public opinion research, Band 17, Heft 3, S. 324-345
ISSN: 1471-6909
In: International journal of public opinion research, Band 17, Heft 3
ISSN: 0954-2892
In: Environmental science and pollution research: ESPR, Band 30, Heft 16, S. 45711-45724
ISSN: 1614-7499
In: Environmental science and pollution research: ESPR, Band 30, Heft 56, S. 118782-118800
ISSN: 1614-7499
In: HELIYON-D-23-22266
SSRN
In: Journalism & mass communication quarterly: JMCQ, Band 73, Heft 2, S. 401-416
ISSN: 2161-430X
Data collected from two surveys in 1992, one cross-sectional and one two-wave panel, are used to examine the predictive patterns of traditional and nontraditional media forms on people's campaign interest, campaign information processing strategies, campaign participation, knowledge of candidates' issue positions, affect and image favorability toward candidates, perceived votes for candidates, and issue salience. Applying three incremental levels of controls, nontraditional media were found to have the strongest impact on labile characteristics (e.g., campaign interest) and weakest impact on criteria more difficult to alter, such as knowledge of candidates' issue positions. Traditional media forms continue to have a potent influence greater than that of nontraditional media forms on the campaign.
In: Journalism & mass communication quarterly: J&MCQ ; devoted to research in journalism and mass communication, Band 73, Heft 2, S. 401-416
ISSN: 1077-6990