Suchergebnisse

This study focuses on the relationships among crisis situations, crisis response strategies, and media coverage. The author examines four political crisis situations and the strategies used to manage them; adopts a comparative, multicase, holistic research design; uses typical content analysis procedures for data analysis; and applies pattern-matching logic to compare the data against a theoretical model, the corporate communicative response model. More than 1,220 news articles covering four political figures'crises are examined. Results indicate that the use of denial in a commission situation, justification in a standards situation, and concession in an agreement situation increased positive media coverage. The results also suggest that for all but the agreement situation, a combination of crisis communication strategies was the most effective strategy to employ. This study has theoretical and practical implications for the symbolic approach in general and for crisis communicative responses in particular.

This paper develops a multiple-item scale for measuring public relations strategies, i.e., the Public Relations Strategy Assessment (PRSA). In this study, Chinese culture was considered and incorporated into scale development. After a discussion of the conceptualization and operationalization of the dimensions of public relations strategies, three survey data sets are used for scale development, including (1) legislators and their assistants from the Legislative Yuan, (2) congressional liaisons from the Executive Yuan, and (3) public relations practitioners from Taiwan's top-500 companies and PR agencies in Taiwan. Moreover, two long-interview data sets that consist of a total of thirty-two in-person long interviews were incorporated. Evidence of the scale's reliability, factor structure, and validity are presented.

This article offers an integrated theoretical and policy-oriented framework for cross-cultural conflict resolution by exploring relationships among conflict resolution styles and crisis communicative strategies with emphasis on both conflict structure and cross-cultural factors. Using the Hainan negotiation between China and the United States as a case study, the factors inherent in conflict are investigated with respect to Chinese cultural characteristics. The congruence of the Chinese context with integrative conflict management is explored. The analysis indicated that the use of mediators and consideration of renqing (favor) and mianzi (face), which are central resources in Chinese interpersonal interactions, are likely to contribute to an integrative conflict solution.

Integrating strategic process theory and resource orchestration view, this study challenges and extends the prior model supporting the direct effect of communication on organizational performance by examining the mediating role of practitioners' strategic orientation. Employing two data sets of communication practitioners in China and Hong Kong, results of the structural equation model show that reputation orientation and organization-public relationship orientation represent two strategic value systems fully mediating the relationship between communication strategies and the organizational goal attainment. The findings support the proposition that business outcomes and competitive advantages at the organizational level depends not simply on various communication strategies formulated by senior executives and top communication managers, but more importantly, on how frontline communication professionals implement these strategies and translate resources into strategic communication processes. Moreover, the contextual sensitivity of findings indicates a relational shift underway in the strategic communication paradigm, but organization-public relationship is still far from a dominant cultural mechanism thoroughly endorsed by the industry.

This study examines the authoritarian conditioning of political expression on social media in three Chinese societiesby analyzing three parallel surveys comprising 6942 respondents from mainland China, Hong Kong, and Taiwan. Results demonstrate that the use of social media to gather political information triggers politically expressive use of social media and indirectly predicts offline non-institutionalized political participation. Individuals' authoritarian orientation, however, moderates such indirect effects. Only people who demonstrate low or moderate adherence to authoritarian value systems exemplify this mediation model. Those with high levels of authoritarian orientation are not exemplary. Furthermore, the extent to which social media use interacts with authoritarian orientation to build a relationship with political participation presents two different patterns across three Chinese societies. The moderated mediating effect described here exists in Hong Kong and Taiwan but not in mainland China. Finally, we discuss the implications of these findings.

China's digital campaign to "vaccinate all who can be vaccinated," officially launched in December 2020, carries global implications. Grounded in the agenda-setting framework to reveal how the responses of different groups are shaped and their agendas interact, this study analyzed two years of Sina Weibo (the largest Chinese microblogging service) and Baidu (the leading search engine in China) search index data to investigate the interrelationships among different groups' issue foci and the effects of sentiment, rationality, and moral motivation in the agenda-setting process. Large-scale computational analyses were conducted to determine the extent to which the Chinese government followed the public's issue preferences and identify which segment of the public had a stronger ability to set the agenda. The results indicated that as the central government transitioned from leading to following the public, regional governments had a greater impact on the public agenda compared to the central government or media. The government, public, and media differed in their usage of sentiment and moral motivation on social media during the vaccination campaign, and this varied depending on the campaign's stage. Notably, all stakeholders emphasized individual-centered values over community-centered values when addressing vaccination. The findings shed light on effective strategies for social mobilization through targeted public health messaging.

The Emergence of COVID-19 Misinformation: Conception and Message Characteristics -- Diffusion of Misinformation: Topological Characteristics and User Vulnerability -- Exposure to Misinformation: Patterns and Predictors -- Sharing Misinformation: Facilitating the Spread -- Consequences of Exposure to Misinformation: Negative Emotions and Biased Risk Perception -- The Antivax Phenomenon: Trust and Misinformation -- The Cognitive Outcomes of Misinformation: Misbeliefs and Knowledge -- Swamped: Misinformation and Information Overload -- Fighting Back: Citizen Actions to Combat Misinformation -- Modeling the Dynamic Process and Adverse Effects of Misinformation -- An Asian Perspective on Combating Misinformation: What Have We Learned?