Suchergebnisse

The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental'woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern Singapore where women have good access to education and increased life choices resulting from engagement in the wage economy. The nation's economic success has been a force for their liberation. One catastrophic consequence of women's changed lives has been the plunge in fertility rates. Singapore has one of the world's lowest despite energetic government campaigns encouraging women to have more babies - and men to be more 'masculine'. The failure of these campaigns and rethinking of the Singapore Girl highlight a key premise of this book: there are limits to the power of discursive constructions of gender in the national interest.

The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental' woman dressed in figure-huggingsarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern Singapore where women have good access to education and increased life choices resulting from engagement in the wage economy. The nation's economic success has been a force for their liberation. One catastrophic consequence of women's changed lives has been the plunge in fertility rates. Singapore has one of the world's lowest despite energetic government campaigns encouraging women to have more babies – and men to be more 'masculine'. The failure of these campaigns and rethinking of the Singapore Girl highlight a key premise of this book: there are limits to the power of discursive constructions of gender in the national interest.

Much has been said regarding the global flows of information that are characteristic of modernity; it has been frequently stressed that these conduits are so deeply embedded that local or national environments may be imagined as having a global span. Thus, while we are now well aware that the imagination is integral to global cultural processes, questions still arise about how the imagination of life with a global span is made possible at the level of everyday social practices. This book examines performative interventions that can generate a re-imagining of local publics — both spatially grounded and mediatized — and help to renegotiate the connection between the local and the global. After the 'performative turn' of the 1960s, it has been understood that shared experience of performance as event or spectacle can transform interpretations of the global and the local and create new meanings, and this book continues in the direction of this important tradition, while also fully expanding on its consequences.

This series focuses on visual cultures that are produced, distributed and consumed in Asia and by Asian communities worldwide. Visual cultures have been implicated in creative policies of the state and in global cultural networks (such as the art world, film festivals and the Internet), particularly since the emergence of digital technologies. Visual communication and innovation is also thriving in transnational networks and communities at the grass-roots level. This series seeks to explore how the texts and contexts of Asian visual cultures shape, express and negotiate new forms of creativity, subjectivity and cultural politics. It specifically aims to probe into the political, commercial and digital contexts in which visual cultures emerge and circulate, and to trace the potential of these cultures for political or social critique. Bart Barendregt is an associate professor at the Leiden Institute of Cultural Anthropology and Development Sociology.

Is it really meaningful to talk about "good" science? We hesitate. We desire good (state) science stumbling near a positivist scientific view. We wish for political science theory -- and practice as much as possible to emulate natural science theory and methodology -- to be objective, to look for hard facts, causal relationships, universal laws, and by using the "right" methods to reach the "right" or "true" knowledge and thus make us the "real" knowledge producers. At the same time we believe it is important to keep the discussion on good science not only alive but also always ongoing. Perhaps this is an ongoing discussion about our research efforts and research ideals of what constitutes good science? It is our guiding principle when we formulated the following manifesto for the good of science. Adapted from the source document.

Part I Manfred Steger and the Theorizing Globalization -- 1. Blazing Scholarly Ground: From International Studies to Global Studies -- 2. Evolving Global Studies -- 3. The Social Imaginary in Theory and Practice -- 4. Global Studies: Contested Fields, One Domain? -- Part II Manfred Steger's Global Imaginary and Everyday Life -- 5. Searching for Sugar Man: Thinking on the Border of the Global/Apartheid Imaginary (Isaac Kamola) -- 6. Global Imaginaries Beyond Markets: The Globalization of Money, Family, and Financial Inclusion -- 7. Into the Glorious Future: The Utopia of Cybernetic Capitalism According to Google's Ideologues -- 8. Imagining Global Non-violent Consciousness -- 9. The Symbolic Power of the Global: Interpreting Cultural and Ideological Change in Melbourne, Australia -- 10. The 'Craic' Goes Global: Irish Pubs and the Global Imaginary -- 11. Afterword

Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- About the editors -- Contributors -- 1 Introduction -- 2 Dangerous sexuality in Singapore: the Sarong Party Girl -- 3 Consuls, consorts or courtesans? 'Singapore Girls' between the nation and the world -- 4 New forms of colonial gazing in Singaporean Chinese wedding photography -- 5 The trouble with modernity: melodrama and the independent heroine in selected contemporary Malaysian-Malay films -- 6 Nationhood and selective memory: a case study of the official remembering of the Cantonese black and white amah -- 7 'What will it cost you today?' The gendered discourse of parenting -- 8 Gendered dimensions of Islamisation: the case of IMAN -- 9 Confronting issues of belonging and non-belonging in the works of four female Malaysian theatre practitioners -- 10 Interrogating gender in a Singapore classroom -- Index.

"Singapore and Malaysia are rapidly modernising, globalising Asian states which, although being distinct nations since 1965, share common elements in the on-going struggle over the meaning of gender and sexuality in their societies. This is the first book to discuss a range of discourses around gender in these two countries. Women and the Politics of Representation in Southeast Asia: Engendering Discourse in Singapore and Malaysia seeks to give an overview of how gender and representation come together in various configurations in the history and contemporary culture of both nations. It examines the discursive construction of gender, sexuality and representation in a variety of areas, including the politics of everyday life, education, popular culture, literature, film, theatre and photography. Chapters examine a range of tropes such as the Orientalist "Sarong Party Girl," the iconic "Singapore Girl" of Singapore Airlines, and the figure of pious Muslim femininity celebrated by Malaysian NGO IMAN, all of which play important roles in delineating limitations for gender roles. The collection also draws attention to resistance to these gender boundaries in theatre, film, blogs and social media, and pedagogy. Bringing together research from a variety of humanistic and social science fields, such as film, material culture, semiotics, literature and pedagogy, the book is a comprehensive feminist survey that will be of use for students and scholars of Women's Studies and Asian Studies, as well as on courses on gender, media and popular culture in Asia"--

Part 1 Manfred Steger and the theorizing of globalization : Blazing scholarly ground: from international studies to global studies / Daniel E. Esser and James H. Mittelman -- Evolving global studies / Mark Juergensmeyer -- The social imaginary in theory and practice / Paul James -- Global studies: contested fields, one domain? / James Goodman. Part 2 Manfred Steger's global imaginary and everyday life : Searching for Sugar Man: thinking on the border of the global/Apartheid imaginary / Isaac Kamola -- Global imaginaries beyond markets: the globalization of money, family, and financial inclusion / Supriya Singh -- Into the glorious future: the utopia of cybernetic capitalism according to Google's ideologues / Timothy Erik Ström -- Imagining global non-violent consciousness / Amentahru Wahlrab -- The symbolic power of the global: interpreting cultural and ideological change in Melbourne, Australia / Tommaso Durante -- The "craic" goes global: Irish pubs and the global imaginary / Chris Hudson -- Afterword / Terrell Carver. Index.