Framing televizního zpravodajství a jeho účinek na formování politických postojů veřejnosti: případová studie pádu vlády Mirka Topolánka v roce 2009
In: Politika a společnost
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In: Politika a společnost
Rad istražuje značenje teorije vrijednosnog uokvirivanja u političkoj komunikaciji, odnosno ispituje utjecaj vrijednosnih okvira na formiranje političkih stavova u javnosti. Učinak vrijednosnog uokvirivanja izveden je iz kontekstualne vrijednosti informacije (pozitivno, negativno) i vrijedi ako stavovi ljudi prema određenoj temi odgovaraju kontekstualnoj vrijednosti primljene informacije. Ovaj rad kao studiju slučaja predstavlja izvještavanje za vrijeme krize vlade Mireka Topoláneka u Češkoj Republici 2009. Rad ispituje u kojoj je mjeri kontekst izjava na češkim vijestima o dvjema parlamentarnim strankama – Građanskoj demokratskoj stranci (Občanská demokratická strana, ODS, predsjednik Mirek Topolánek) i Češkoj socijaldemokratskoj stranci (Česká strana sociálně demokratická, ČSSD, predsjednik Jiří Paroubek) – povezan s postojećim političkim stavovima njihove potencijalne publike. U radu se tvrdi kako je učinak vrijednosnog uokvirivanja bio vidljiviji u programu javne televizije Události ČT nego u komercijalnom programu Televizní noviny, što predstavlja paradoks koji se može objasniti jedinstvenom poveznicom između karakteristika češkog medijskog okruženja i političkih stavova televizijskih gledatelja. ; This article explores the meaning of valence-framing theory in political communication. It examines the influence of valence frames on the formation of political attitudes among the public. The valence-framing effect is derived from the information context value (positive, negative) and applies if people's attitudes towards a certain subject match the context value of the information received. The article presents a case study of reports during the crisis of Mirek Topolánek's government in the Czech Republic in 2009. It examines to what extent the context of the statements on the Czech news concerning the parliamentary parties Civic Democratic Party (ODS, leader Mirek Topolánek) and the Czech Social Democratic Party (ČSSD, leader Jiří Paroubek) related to the existing political attitudes of their prospective audiences. The article argues that the valence-framing effect was more evident in the public broadcasting programme Události ČT than the commercial programme Televizní noviny, a paradox which can be explained by the unique link between the attributes of the Czech media environment and the political opinions of their viewers.
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In: Central and Eastern European Perspectives on International Relations
1. Introduction -- 2. Democratic Innovations -- 3. Reforms and Political Participation -- 4. Democratic innovations in three countries- 5. Program Local Agenda 21 and Healthy Cities of the Czech Republic association: Testing the causality between HCCZ membership and implementation of selected democratic innovation (GIS) -- 6. Political and economic characteristics of municipalities in the Czech Republic and Slovakia: Role of municipal dynamics and support resources in implementation of democratic innovations -- 7. Innovative and Interactive Political Communication at the Local Level? Experience from the Czech Republic, Poland and Slovakia -- 8. Participatory budgeting in the Czech Republic, Slovakia and Poland -- 9. Participatory Budgets in the Czech Republic, Poland and Slovakia: Experience from Three Towns. 10. Conclusion.