A Chronology of Health Care Marketing Research
In: Foundations and Trends® in Marketing Ser. v.47
In: Foundations and Trends® in Marketing series
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In: Foundations and Trends® in Marketing Ser. v.47
In: Foundations and Trends® in Marketing series
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 1, S. 6-11
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 29, Heft 1, S. 1-3
ISSN: 1537-5277
In: Marketing theory, Band 1, Heft 1, S. 109-133
ISSN: 1741-301X
This article focuses on the consumption/interpretation of the Bible, which is viewed as a complex, qualitative databank, requiring rigorous methodological tools to attempt the hermeneutical interpretive task. A positivist philosophical approach to Bible study is taken, posing questions like 'What did the original writer intend the audience to understand?' as a precursor to the question 'How do we impart thatmessage today?'. Biblical scholarship is extremely sophisticated, and this article delves into many layers of techniques and rigorous analysis, including word studies, studies of phrases and paragraph structures, and sociological hypotheses about politicalagendas. It draws on critical textual, historical, and narrative schools of thought in biblical research. These different methods are presented both as an end in themselves (as tools of literary analysis) and also as means to study the content of the sacredas transcendent experiences of extraordinary consumption in consumer research.
In: Journal of service research, Band 1, Heft 1, S. 32-46
ISSN: 1552-7379
In this article, the author examines qualities of service industries, focusing on five service sectors as exemplars: airlines, tourism, health care, social issues, and religions. The author compares these service sectors on fairly standard industry qualities, such as intangibility, complexity, and fragmentation. In addition, data are obtained using a method that blends qualitative and quantitative judgments to allow respondents to describe the industries in ways they see fit. The resulting data are modeled in the form of cognitive networks, a representation thought to mimic memory and one that is associated with a number of analytical tools. These cognitive network analyses are then interwoven together with the industry properties to provide an integrated picture of this stream of services marketing research.
In: International journal of cross cultural management, Band 18, Heft 2, S. 191-219
ISSN: 1741-2838
This research is a multinational study of the effect of religiosity on salespeople's attitudes about their jobs, even after controlling for cross-cultural differences and the particular management practices in their sales organizations. We theorize moderator effects between religiosity and the salespeople's traits and attitudes, as well as interactive effects between organizational factors and the cultures in which the firms are embedded. We test the effects of these joint culture and religiosity influences on multiple facets of job satisfaction and find support for our hypotheses. We also demonstrate financial consequences for both individual salespeople and their sales organizations. We test these effects in a survey of salespeople working in 38 countries operating in diverse industries.
In: Journal of social structure: JoSS, Band 18, Heft 1, S. 1-23
ISSN: 1529-1227
Abstract
Among the many centrality indices used to detect structures of actors' positions in networks is the use of the first eigenvector of an adjacency matrix that captures the connections among the actors. This research considers the seeming pervasive current practice of using only the first eigenvector. It is shows that, as in other statistical applications of eigenvectors, subsequent vectors can also contain illuminating information. Several small examples, and Freeman's EIES network, are used to illustrate that while the first eigenvector is certainly informative, the second (and subsequent) eigenvector(s) can also be equally tractable and informative.
In: Journal of methods and measurement in the social sciences, Band 8, Heft 2
ISSN: 2159-7855
In: Behavior Research Methods, 48, 1308-1317 (2016)
SSRN
In: Journal of Medical Marketing, Band 10, S. 305-311
SSRN
In: Journal of service research, Band 6, Heft 1, S. 3-23
ISSN: 1552-7379
This article presents factorial structural equations models (FAC-SEM). An experimenter conducting ANOVAs on means can use FAC-SEM on covariance matrices. To illustrate, the authors model customer evaluations and examine how construct relationships vary by sector and country. The methodological approach presented in this article is new to the literature and easily implemented.