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Much attention has been focused on the potential consequences of cyber attacks against critical infrastructure and the use of cyber weapons as an asymmetric equalizer. However, as a capability considered to be under the larger umbrella of an information operations (IO)/information warfare (IW) campaign, how significant a weapon is cyber for the strategist in an information environment? As observed in recent IO/IW campaigns targeting U.S. elections in 2016 and 2020, lack of any discernable disruptive cyber attacks may have provided an answer to this, as a cyber power purposefully elected not to implement attacks. Instead, cyber espionage was used, and even at that, played a minor complementary role in the larger effort. This calls into question the efficacy of cyber as an instrument of IO/IW, and the true nature of its role in more strategic soft-power operations. This paper argues that cyber is at best a supportive enabler of campaigns where information is the catalyst to achieve strategic results, reducing cyber attacks as tools best used for signaling, punishment, or implemented in first strike scenarios.