Suchergebnisse

Pandemics pose significant global risks. If the aftermath of a large-scale health crisis is not carefully contained, it can be catastrophic. In times like this, the media plays an important role in educating the public and upholding social order by covering news that is both insightful and positive. This study examines media coverage of the COVID-19 health crisis in Malaysia during the country's Minimal Control Order (MCO) period using a framing theory perspective. According to the results of a content analysis of The Star Online (N=870) and Malaysiakini Bahasa (N=870), issues concerning the technical implementation of the Movemenet Control Order (MCO) and the economy dominated the news. Despite the parallels in the topics covered, the study also discovered that when it came to framing the news, The Star was more optimistic about how the crisis is progressing than Malaysiakini, suggesting that even during a pandemic, local newspapers couldn't wander too far from their political and ideological positions.

The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities. Keywords: public relations; advertising; Straits Times; Malaya

This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied findings. An attempt was made to associate the concept of credibility with media exposure, postulating that the greater use of media would mean greater credibility. Two studies were made involving a total of 4095 respondents with 1544 questionnaires distributed in April 2019, and 2551questionnaires in January 2018 to investigate the concept of credibility and its correlate with media use. The first period was before the General Elections but the April 2019 study was made after the May General Election giving an idea how credibility could have changed under a new government. The results of this study revealed that Malaysians perceived the traditional media, including TV, radio, and newspapers, were more credible than the new media (internet, online news portals, Facebook, and Twitter). TV was perceived to have the highest credibility, while Twitter, the lowest credibility. The social media suffered low credibility due to the surrounding discussions on fake news, false information, and post-truth issues. The sources of content in the traditional media are mostly known or verified, unlike that of the new media, thus paving for the poor evaluation of credibility of the new media. Keywords: Media credibility, traditional media, new media, media exposure, Malaysia

Abstract
The technological advancement and political situations have dramatically impacted the way traditional and new media have played their role in society, especially in the political development of the country. Studying media use and credibility have been a major concern among scholars to understand audience perceptions and attitudes towards the media and their role in politics. This study investigated the level of media use and credibility among voters and their perception of political efficacy. Drawing on a nationwide quota sampling of 2030 respondents, the findings found voter perception on the media as credible, with the highest trust being on television, followed by newspapers and radio. Internet was found to be the least credible. A factor analysis performed on the political efficacy items extracted three dimensions: Voter Efficacy, Internal Efficacy and External Efficacy. The results of hierarchical regression suggested that traditional and new media use as well as media trust dimensions were significantly correlated with political efficacy but different media use and credibility contributed differently to the various efficacy dimensions. Implications and recommendations are further discussed.

The results of the 14th General Election shocked many parties, especially the Barisan Nasional, which has dominated Malaysian politics for more than 60 years. Various studies and discoveries have been made to understand the context of this defeat from various angles of thinking and understanding. However, in the study of Malaysian politics Islamic perspective is also taken into account to balance the understanding between Western and Islamic understanding. Scholars have long used Western thought to explain political phenomena and how power is used in maintaining a political party. The purpose of this paper is to explain in detail the results of elections from an Islamic perspective. This is to differentiate the views given by Western thinkers and to provide a new framework based on the Islamic perspective taking into account the values and teachings of Islam itself. Therefore, this paper seeks to provide a different perspective on how new explorations can be translated into the context of political studies in the country.

The emergence of new media technologies has redefined how people, particularly
the youth, are exposed to the news. Social networking sites (SNS), in particular,
have widely changed the manner in which news is consumed. SNS platforms have
emerged as news sources where people engage in several activities such as
sharing, commenting and discussing news with peers, acquaintances and family
members. Thus, drawing on the extended version of the motivational model, this
study attempts to determine contributing factors. Using a stratified random
sampling procedure, this study compiles a sample from leading higher education
institutions in a Sub-Saharan African country. The data are then analysed using a
structural equation modelling technique with SmartPLS software and the both the
validity and reliability indexes are reported. The findings suggest that students'
attitude towards news consumption (ATT) via SNS platforms is influenced directly
by perceived usefulness (PU), perceived enjoyment (PE) and subjective norms (SN)
and indirectly by PE and SN factors. In addition, PU and PE are positively predicted
by SN. Furthermore, ATT directly predicts SNS news consumption (SNC), while PU, PE
and SN indirectly contribute to SNC.