Suchergebnisse

This article contains review of the key definitions and purposes of the category management, describes 8 stages of the method of the work with product categories. Various analysis of the assortment, definition of the categories roles, strategies and tactics, setting of the purposes and goals, helped on practice to implement category management into retail. In the basis of the study the author evaluates its results and economic efficiency. Hereafter it sums up the category management in the modern Russian reality becomes more actual and in-demanded.