Suchergebnisse

This article provides introductory insight into and an evaluation of the nature and current composition of the Chinese mobile games market. We conducted research to explore the subtle yet prevalent distinctions in game genre classifications in China, and we examined game rankings as an indication of the sorts of titles that are popular in the region. Further insights are offered into the leading distribution platforms that host mobile games, representing a unique characteristic of the Chinese market. Finally, the paper offers further analysis of mobile games via a three-step model that considers attracting new players, gamer retention, and revenue generation. The outcomes of this work provide potentially valuable and practical insights into the characteristics and operation of Chinese mobile games.

This paper, examines the controversial issues within the videogames industry surrounding territorial lockout (TL – the ability to build in incompatibility between products destined for different regions of the world). Little research has been conducted either to uncover the precise reasons why TL is implemented, or to gather consumer and industry attitudes towards its application. We therefore, conducted a survey of gamers and industry professionals to elicit attitudes towards TL. The results show not only that the justifications suggested for its application appear to be insubstantial but also that the measure is to a large extent ineffective. The findings, thus prompt videogames hardware manufacturers to reconsider their position as regards the application of TL.