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Abstract: What is the relationship between Islamic principles of modesty and practices of aesthetic labor in the industries of influencer marketing and fashion? I respond to this question by examining the aesthetic labor of self-proclaimed modest Muslim female social media influencers to show how Islamic modesty—as it is understood via patriarchal interpretations of Islamic texts, and by cultural authorities in secular circles of fashion, is deemed inherently antithetical to Muslim female aesthetic labor in the fashion and influencer marketing industries. My findings show that Muslimah influencers face a doubly burdened challenge: on the one hand, Muslim women are expected to modify their performances of modesty to align with the secular expectations of aesthetic labor in these industries, but on the other, they are expected to observe modesty according to patriarchal interpretations of Islamic texts. In either case, failure to abide by racialized and gendered expectations renders Muslim women vulnerable to critique from Muslim and non-Muslim communities. I argue that this conflict illustrates that Islamic modesty is deemed fundamental to contemporary conceptions and embodied performances of Muslim womanhood online and plays a key role in shaping racialized and gendered expectations of Muslim women held by Muslim and non-Muslim communities in the west.

AbstractThis article engages in a theoretical discussion and application of Du Boisian double consciousness to understand the formation of the Muslim American self. Du Boisian double consciousness, and its three elements (the Veil, Twoness, and Second Sight) are used to understand phenomenological processes of Muslim American self-formation as being situated within and conditioned by structural contexts of racialization. By drawing on critical scholarship that highlights the operation of the Muslim racial project in contemporary U.S. contexts, I show how double consciousness emerges through the Othering of Muslim Americans at the macro, meso, and micro levels of society, which then defines them as outside of the U.S. national imaginary, and denies them their equal civic status as citizens of the state. By utilizing double consciousness to understand the Muslim American self as it is embedded in racialized U.S. contexts, this article fills a crucial gap in the literature by theoretically expanding on racialized processes of Muslim American identity formation in the racialized contexts of the United States.

Prejudice against Muslims has a long and complex history, shaped over many centuries. In recent decades, discrimination, violence, and human rights abuses against Muslims have taken a significant turn, with rising reports and discussions of Islamophobia across the globe. However, as the authors of 'A Global Racial Enemy' argue, much of the conversation has missed the key features of this increasingly insidious phenomenon. This book puts race at the center of the analysis, exposing the global racialization of Muslims. With special attention paid to the United States, China, India, and the United Kingdom, the authors examine both the unique national contexts and - crucially - the shared characteristics of anti-Muslim racism