Power of bonding and non-western Soft Power strategy in Iran: comparing China and India's Engagement
Intro -- Acknowledgements -- Praise for Power of Bonding and Non-Western Soft Power Strategy in Iran -- Contents -- List of Figures -- List of Tables -- 1 Introduction -- 1.1 Contextual Background and Justification of the Book -- 1.1.1 Existing Debates on Soft Power -- 1.1.1.1 China's Soft Power Strategy -- 1.1.1.2 India's Soft Power Strategy -- 1.1.1.3 Comparative Study on China and India's Soft Power Strategy in Iran -- 1.2 Why China and India's Soft Power Strategy in the Case of Iran? -- 1.3 Methodology of the Study -- 1.4 Structure of the Book -- References -- 2 Theoretical Framework and Non-Western Soft Power Strategy -- 2.1 Soft Power in the Theoretical Framework -- 2.2 Joseph S. Nye and Theory of Soft Power: Whether Soft Power Is a Power? -- 2.2.1 Behaviors, Currencies, and Policies of Soft Power -- 2.2.1.1 Resources and Currencies of Soft Power -- 2.2.1.2 Behaviors Associated with Soft Power -- 2.2.1.3 Attraction as Influence and Persuasion -- 2.3 Current Conceptualization of Soft Power -- 2.3.1 Soft Power as a Western Hegemonic Discourse -- 2.3.2 Beyond Nye's Conceptualization of Soft Power and Re-conceptualization of Soft Power -- 2.3.2.1 De-Westernization of Soft Power -- 2.4 The Theoretical Approach of This Study -- 2.4.1 Content Analysis and Soft Power -- 2.4.2 "Power of Bonding" as a Re-Conceptualization of Soft Power -- References -- 3 China's Soft Power Strategy -- 3.1 China's Soft Power Strategy -- 3.1.1 The Narratives of China's Foreign Policy Strategy -- 3.1.1.1 Shaping China's Foreign Policy to Gain Soft Power -- 3.1.2 Overview of China's Soft Power Policy and Resources -- 3.1.2.1 China's Educational Resources -- 3.1.2.2 Confucius Institute -- 3.1.2.3 Chinese Film Industry -- 3.1.2.4 Belt and Road Initiative- Vehicle of China's Soft Power -- 3.1.2.5 COVID-19, Health Silk Road, and China's Soft Power.