Suchergebnisse

The article "Is there a Text Image of the World" will present the most important opinions in Poland on the interdependence of the Linguistic Image of the World and the Text Image of the World. He will try to answer the title question on the basis of empirical examples. Establishing a Text Picture of the World is also a kind of discourse research. The text proposes to refer to the lexicographic tradition (creating thematic dictionaries) and to the quantitative lexical analysis of the content. The empirical material used in the article consists of three text corpora of 250,000 words each. They collect texts taken from youth magazines of the 1990s. The views presented in the article are in opposition to the findings of the Lublin school of ethnolinguistics

The article is focused on two main aspects of copywriting texts - multimodality and rhetoric in order to outline the theoretical framework of these concepts and demonstrate their role as a tool for creating effective communicative messages. The analysis provided grounds for the following conclusions: The communicative effectiveness of multimodal copywriting texts directly depends on the correct combination of rhetorical tools with the other components of the multimodal text; taking into account the characteristics of the audience; the achievement of synchronicity between expressiveness and comprehensibility, between informativeness and emotionality within the text. The rhetorical tools commented in the article, combined with a methodological approach that takes into account the multimodal nature of copywriting texts, can draw guidelines for creating effective communicative models applicable in all spheres of modern communication.

We frequently experience and successfully process anomalous utterances. Here we examine whether people do this by "correcting" syntactic anomalies to yield well-formed representations. In two structural priming experiments, participants' syntactic choices in picture description were influenced as strongly by previously comprehended anomalous (missing-verb) prime sentences as by well-formed prime sentences. Our results suggest that comprehenders can reconstruct the constituent structure of anomalous utterances – even when such utterances lack a major structural component such as the verb. These results also imply that structural alignment in dialogue is unaffected if one interlocutor produces anomalous utterances. ; We acknowledge Spanish Government grants PSI 2008-01191/PSIC and Consolider Ingenio-2010 CE-CSD2007-00121, and pre-doctoral scholarship FPU-AP2005-4496 (II); Economic and Social Research Council (ESRC) grant RES-062-23-0376; a British Academy/Leverhulme Trust Senior Research Fellowship (HPB); and National Institutes of Health R01 grants HD050287, HD051030, and DC011492.