Suchergebnisse

Many countries advocate sports for all to cultivate people&rsquo ; s interest in sports. In cities, cross-industry alliances between sports and tourism are one of the common practices. The following two important issues need to be discussed, namely, what factors should be paid attention to in the development of sports tourism, and what are the mutual influential relationships among these factors. This study proposes a novel two-stage multi-criteria decision-making (MCDM) model to incorporate the concept of sustainable development into sports tourism. First, the Bayesian best&ndash ; worst method (Bayesian BWM) is used to screen out important criteria. Bayesian BWM solves the problem of expert opinion integration of conventional BWM. It is based on the statistical probability to estimate the optimal group criteria weights. Secondly, the rough decision making trial and evaluation laboratory (rough DEMATEL) technique is used to map out complex influential relationships. The introduction of DEMATEL from the rough set theory has better practicality. In the calculation program, interval types are used to replace crisp values in order to retain more expert information. A city in central Taiwan was used to demonstrate the effectiveness of the model. The results show that the quality of urban security, government marketing, business sponsorship and mass transit planning are the most important criteria. In addition, in conjunction with local festivals is the most influential factor for the overall evaluation system.

Many countries advocate sports for all to cultivate people's interest in sports. In cities, cross-industry alliances between sports and tourism are one of the common practices. The following two important issues need to be discussed, namely, what factors should be paid attention to in the development of sports tourism, and what are the mutual influential relationships among these factors. This study proposes a novel two-stage multi-criteria decision-making (MCDM) model to incorporate the concept of sustainable development into sports tourism. First, the Bayesian best–worst method (Bayesian BWM) is used to screen out important criteria. Bayesian BWM solves the problem of expert opinion integration of conventional BWM. It is based on the statistical probability to estimate the optimal group criteria weights. Secondly, the rough decision making trial and evaluation laboratory (rough DEMATEL) technique is used to map out complex influential relationships. The introduction of DEMATEL from the rough set theory has better practicality. In the calculation program, interval types are used to replace crisp values in order to retain more expert information. A city in central Taiwan was used to demonstrate the effectiveness of the model. The results show that the quality of urban security, government marketing, business sponsorship and mass transit planning are the most important criteria. In addition, in conjunction with local festivals is the most influential factor for the overall evaluation system.

ABSTRACT The purpose of this study is to explore the effect of sports lottery consumer's sports watching behaviors on attitudes and behaviors on this field. Using the self-edited sports watching behavior scale, sports attitude scale and sports behavior scale as research tools. While enhancing sports attitudes, they will also increase their participation behaviors. Sports lottery tickets can increase government taxes and promote sports development; they also can promote the sport lottery consumers to improve their own sports attitudes and their sports behavior after watching sports games, and then achieve the popularization of whole people that pratice sports.RESUMEN El propósito de este estudio es explorar el efecto de los comportamientos de observación de deportes de los consumidores de loterías deportivas sobre las actitudes y los comportamientos en ese campo. Utilizando la escala de comportamiento de observación de deportes autoeditada, además de la escala de actitud deportiva y la escala de comportamiento deportivo como herramientas de investigación. Mientras mejoran las actitudes deportivas, también aumentarán sus comportamientos de participación. Los boletos de lotería deportiva pueden aumentar los impuestos del gobierno y promover el desarrollo en esa área; también pueden promover a los consumidores de lotería deportiva para mejorar sus propias actitudes y comportamientos deportivos después de ver juegos deportivos, y luego lograr la popularización de personas enteras que practican deportes.