Die folgenden Links führen aus den jeweiligen lokalen Bibliotheken zum Volltext:
Alternativ können Sie versuchen, selbst über Ihren lokalen Bibliothekskatalog auf das gewünschte Dokument zuzugreifen.
Bei Zugriffsproblemen kontaktieren Sie uns gern.
28 Ergebnisse
Sortierung:
In: New horizons in international business
In: India quarterly: a journal of international affairs, Band 28, Heft 2, S. 155-156
ISSN: 0975-2684
In: American journal of international law: AJIL, Band 65, Heft 3, S. 582-584
ISSN: 2161-7953
In: The international & comparative law quarterly: ICLQ, Band 17, Heft 4, S. 1060-1061
ISSN: 1471-6895
In: International affairs, Band 44, Heft 3, S. 525-526
ISSN: 1468-2346
In: The international & comparative law quarterly: ICLQ, Band 17, Heft 2, S. 538-539
ISSN: 1471-6895
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discuss
In: Elgar original reference
In: Edward Elgar E-Book Archive
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. -- The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV.