Suchergebnisse

In the paper we analyzed several aspects that are relevant for the development of the local rural communities. According to that, we emphasized the importance of social capital, its role and links with other forms of the capital which in synergy could produce 'competitiveness' of rural communities in complex rural development processes. Territorial rural development, as a relatively new rural development concept, represents some kind of reaction on the top down rural development politics and assumes analysis of different forms of capital and achievement of the rural communities competitiveness. These processes could lead to rural economy development, diversification of the activities in rural regions and achievement of sustainable development. In the paper we presented some EU CAP initiatives that aim to improve rural development policy.

In the first pail of the paper the author has presented the theory of diffusion of innovations from the American rural sociologist Everett Rogers. This theory represents the synonym for the research of this area. The author considers that theory as useful in theoretical and methodological sense for the explanation and research of the process of diffusion of innovations in rural areas and agriculture. In the second part of the paper, the author reviews the mentioned approach and from the broader sociological aspect tries to expand the understanding of the process of diffusion of innovations.