Aufsatz(elektronisch)#12020
Learning To Discover Value: Value-Based Pricing and Selling Capabilities for Industrial Services
In: Raja, Jawwad Z., Frandsen, Thomas, Kowalkowski, Christian, & Jarmatz, Martin (2020), "Learning to discover value: Value-based pricing and selling capabilities for industrial services," Journal of Business Research, Vol. 114, pp. 142-159.