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There is a contradiction at the heart of digital media. We use commercial platforms to express our identity, to build community and to engage politically. At the same time, our status updates, tweets, videos, photographs and music files are free content for these sites. We are also generating an almost endless supply of user data that can be mined, re-purposed and sold to advertisers. As users of the commercial web, we are socially and creatively engaged, but also labourers, exploited by the companies that provide our communication platforms. How do we reconcile these contradictions?

This theoretical paper critically explores digital labour in the online creator econo-my using OnlyFans sex workers as its core example. It critiques the description of the exploitation of self and embodiment in this work as a process of commodifica-tion. By reframing this activity in terms of human capital appreciation and by contrasting the specific economic logic of commodities and assets, it proposes in-stead the framework of assetisation to explain the economics of labour in this sec-tor. It then places online creator labour in a wider economic context to explore the greater utility of this move away from understanding such work as commodifica-tion.

In the transitions to advanced liberal States and post-Fordist economic paradigms, it is argued that the distinction between work and sociality has become blurred. This marks the emergence of the "social factory" where sociality is industrialised and industrialisation has become increasingly centred on immaterial, social activity. It is further argued that this regime has generated a new articulation of socio-economic relations based on biopower and systems of control alongside the irruptive agency of multitude. Consequently, it is often suggested that the concept of hegemony can no longer adequately explain manifestations of power and resistance. The argument is that we live today in a state of post-hegemony. This paper challenges the theoretical and pragmatic underpinnings of this position at a number of levels, arguing that the lived politics associated with the imposition of Austerity economics across Europe, but particularly as manifest in Ireland, undermine the assertion that hegemony is no longer a relevant conceptualisation of power dynamics. In particular it uses feminist thinking to challenge the epochalisation inherent to arguments of post-hegemony, arguing instead for a return to engagement with the reproductive logic of hegemonic discipline.

In the transitions to advanced liberal States and post-Fordist economic paradigms, it is argued that the distinction between work and sociality has become blurred. This marks the emergence of the "social factory" where sociality is industrialised and industrialisation has become increasingly centred on immaterial, social activity. It is further argued that this regime has generated a new articulation of socio-economic relations based on biopower and systems of control alongside the irruptive agency of multitude. Consequently, it is often suggested that the concept of hegemony can no longer adequately explain manifestations of power and resistance. The argument is that we live today in a state of post-hegemony. This paper challenges the theoretical and pragmatic underpinnings of this position at a number of levels, arguing that the lived politics associated with the imposition of Austerity economics across Europe, but particularly as manifest in Ireland, undermine the assertion that hegemony is no longer a relevant conceptualisation of power dynamics. In particular it uses feminist thinking to challenge the epochalisation inherent to arguments of post-hegemony, arguing instead for a return to engagement with the reproductive logic of hegemonic discipline.

In the transitions to advanced liberal States and post-Fordist economic paradigms, it is argued that the distinction between work and sociality has become blurred. This marks the emergence of the "social factory" where sociality is industrialised and industrialisation has become increasingly centred on immaterial, social activity. It is further argued that this regime has generated a new articulation of socio-economic relations based on biopower and systems of control alongside the irruptive agency of multitude. Consequently, it is often suggested that the concept of hegemony can no longer adequately explain manifestations of power and resistance. The argument is that we live today in a state of post-hegemony. This paper challenges the theoretical and pragmatic underpinnings of this position at a number of levels, arguing that the lived politics associated with the imposition of Austerity economics across Europe, but particularly as manifest in Ireland, undermine the assertion that hegemony is no longer a relevant conceptualisation of power dynamics. In particular it uses feminist thinking to challenge the epochalisation inherent to arguments of post-hegemony, arguing instead for a return to engagement with the reproductive logic of hegemonic discipline.

The papers in this issue of First Monday were originally presented as a series of panels at the Association of Internet Researchers 2015 conference in Phoenix, Arizona. This short introduction explains the impetus behind the organization of these panels-- which was to document diversity in approaches to the study of internet economies-- and briefly introduces each paper by locating them in the nexus between political economy and cultural studies.

What did you do before Google? The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study of search technology's broader implications for knowledge production and social relations, the authors shed light on a culture of search in which our increasing reliance on search engines influences not only the way we navigate, classify, and evaluate Web content, but also how we think about ourselves and t

The internet has increasingly been conceptualized as a space of economic activity. This contemporary imaginary has been particularly influenced by insights from the school of Autonomist Marxism in the foundational work of Tiziana Terranova and through the dominance of Christian Fuchs' application of Marxist economic concepts. While this has generated great insight into the political economy of the internet, and in particular allowed for the conceptualization of user activity as labor, this approach is only one paradigm for considering the economic activities and implications of the internet. For internet research, there is also the need to move beyond the long schism between political economy and cultural studies as we try to understand user activity that is socially and affectively rich, but emerges from commercial contexts. This series of panels proposes to expand the exploration of the internet as an economic construct in a number of directions. It pluralizes the definition of "economy", expanding it from the strictly fiscal to include other economies such as the moral, (sub-) cultural, affective, queer, or libidinal (to name merely a few). Various papers propose different economic models for understanding the interactions within and between these various economies. They also expand the range of actors and economic contexts associated with the internet, drawing attention to the intersections of race and gender in particular. The goal of these papers across the various sessions is to expand our imaginary of the internet economy.