Suchergebnisse

Este texto ofrece una guía metodológica para la investigación cuantitativa y cualitativa en materia de comunicación. Recapitula el origen del estudio de la comunicación y de los medios masivos así como los debates actuales. Es una propuesta integradora de las diversas posturas que hay en este campo académico. De esta forma, ofrece recursos actualizados que ayudarán a investigadores y profesionales a tener una comprensión más rica y vigente de la "convergencia mediática". Algunas de las temáticas incluidas son el tipo de fuentes para las investigaciones, los procesos de la comunicación, los usuarios de los medios, contextos mediáticos así como los distintos enfoques científicos que existen. [Texto de la editorial]

Cover -- Half Title -- Title -- Copyright -- Contents -- List of illustrations -- Notes on contributors -- Preface -- Note on the text -- 1 Introduction: the state of convergence in media and communication research -- Part I - History: sources of media and communication research -- 2 The humanistic sources of media and communication research -- 3 The social-scientific sources of media and communication research -- Part II - Systematics: processes of communication -- Media organizations -- 4 The production of entertainment media -- 5 News production -- Media texts -- 6 Analysing news discourse -- 7 Mediated fiction -- Media users -- 8 Media effects: quantitative traditions -- 9 Media reception: qualitative traditions -- Media contexts -- 10 Communication in contexts: beyond mass-interpersonal and online-offline divides -- 11 The cultural contexts of media and communication -- 12 History, communication, and media -- Part III - Practice: scientific approaches and social applications -- Empirical research designs -- 13 Quantitative approaches to media and communication research -- 14 The qualitative research process -- 15 Digital methods for media and communication research -- 16 The complementarity of qualitative and quantitative methodologies in media and communication research -- Multiple media, multiple methods -- 17 Personal media in everyday life: a baseline study -- 18 Media industries and audience research: an analytic dialogue on the value of engagement -- 19 Employing media-rich participatory action research to foster youth voice -- Communicating research -- 20 The social origins and uses of media and communication research -- References -- Index.

Interrogating the terminology of "mobile" communication, this article notes that media and communicative practices have been mobile for millennia. What's mobile about cell phones and other current mobile media is a new range of contexts in which personally meaningful and socially consequential interactions become possible. Mobile media should be studied, above all, as resources of social action across physical space. Mobile media, further, provide the wider field of research with an opportunity to revisit the great divide between technologically mediated and embodied communication. Technologically mediated communication remains grounded in human bodies residing in local places. Humans can be understood as a first degree of media whose communicative and performative reach has been extended in time and space by historically shifting technologies.